1st Edition
Business Strategy and Competitive Advantage A Reinterpretation of Michael Porter’s Work
208 Pages
55 B/W Illustrations
by
Routledge
208 Pages
55 B/W Illustrations
by
Routledge
208 Pages
55 B/W Illustrations
by
Routledge
Also available as eBook on:
Michael Porter is recognized as one of the top authorities on corporate strategy and business competition. The historical review of strategic management clearly shows that Porter’s research has bridged up two general paradigms (before and after the 1980s) thus helping both researchers and practitioners to better understand unanticipated global changes. His two generic strategies: costs and... Read more
1. Shifting Paradigms in Business Competition
2. Porter's Contribution to Strategic Management
3. Competitive Advantage
4. Analysis of the Environment: Porter's Concept of 5 Competitive Forces Strategic analysis of the environment
5. Corporation Analysis: Porter's Value Chain Concept
6. The Corporation and Environment Interaction: Porter's Concept of Generic Strategies
7. Porter's New View on Competitive Advantage: Green and Competitive
2. Porter's Contribution to Strategic Management
3. Competitive Advantage
4. Analysis of the Environment: Porter's Concept of 5 Competitive Forces Strategic analysis of the environment
5. Corporation Analysis: Porter's Value Chain Concept
6. The Corporation and Environment Interaction: Porter's Concept of Generic Strategies
7. Porter's New View on Competitive Advantage: Green and Competitive
Biography
Jovo Ateljević is a Professor of Economics and Business Studies in the Department of Economics at the University of Banja Luka, Bosnia and Herzegovina.
Dženan Kulović is an Associate Professor of Management and Organization in the Department of Economics at the University of Zenica, Bosnia and Herzegovina.
Filip Đoković is an Associate Professor of Tourism and Business Studies at Singidunum University, Serbia.
Mirza Bavčić is a Country Manager and Co-owner of Express Courier Authorised Service Contractor for UPS in Sarajevo, Bosnia and Herzegovina.
