500 Pages
by
Routledge
500 Pages
by
Routledge
500 Pages
by
Routledge
Also available as eBook on:
'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business... Read more
Key concept index; Acknowledgements; An introduction to the strategic process - Strategy and strategic objectives; Internal analysis - The business organization: competences and activities; Human resources and culture; Financial analysis and performance indicators; Products and markets; External analysis - Analysis of the macroenvironment; Analysis of the competitive environment; Strategies: core competence, generic and hybrid strategies; Strategic implementation and management - Evaluation and selection of strategies; Strategic implementation; Strategic development; Quality, operations, performance and benchmarking; International and global strategies; Social responsibility and business ethics; Strategic management: present and future trends; The case studies and scenarios; Glossary; Index.
Biography
David Campbell, George Stonehouse, Bill Houston
'A clear and concise summary of many of the key concepts in Strategic Management. It should be of real value to students especially in the run up to exams.'
Professor David Parker, Aston University.
