Business: The Key Concepts: 1st Edition (Paperback) book cover

Business: The Key Concepts

1st Edition

By Mark Vernon

Routledge

272 pages

Purchasing Options:$ = USD
Paperback: 9780415253246
pub: 2001-10-04
$35.95
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Hardback: 9780415253239
pub: 2001-10-04
$150.00
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eBook (VitalSource) : 9780203420928
pub: 2003-09-02
from $17.98


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Description

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable

* considers new developments in business, notably eBusiness and contemporary business ethics

* covers established subjects, taking an international and strategic perspective that balances theory and practice

* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

Table of Contents

Preface Acknowledgements 1. Key Concepts Bibiliography Index

About the Series

Routledge Key Guides

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS055000
BUSINESS & ECONOMICS / Reference