1st Edition

Business: The Key Concepts

By Mark Vernon Copyright 2002
    272 Pages
    by Routledge

    262 Pages
    by Routledge

    Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

    Business: The Key Concepts:

    * is detailed yet approachable
    * considers new developments in business, notably eBusiness and contemporary business ethics
    * covers established subjects, taking an international and strategic perspective that balances theory and practice
    * suggests specific further reading for many concepts and also includes an extensive bibliography.

    Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

    Preface Acknowledgements 1. Key Concepts Bibiliography Index


    Mark Wiliams