1st Edition
Business Transformation and Digital Innovation in the Service Sector
Chapter 1 Influence of Students Collaboration and Interaction Using Social Media Resources on Learning Effectiveness
Nagapavan Chintalapati and Gouri Shankar Sharma
Chapter 2 Exploring Ethical and Social Dimensions in the Technology-Infused Service Sector: A Comprehensive Analysis
Mandeep Kaur, Lavisha Luthra, Ram Singh, Twinkle and Rajit Verma
Chapter 3 Future-Proofing Hospitality: Navigating Tomorrow’s Economy with Digital Talent Management
Bassam Samir Al-Romeedy
Chapter 4 From Pyramids to Pixels: Charting the Digital Transformation of Egypt’s Tourism
Bassam Samir Al-Romeedy
Chapter 5 Impact of Federated Learning in the Service Industry and Its Application in the Internet of Everything
Manik Kesar and Sanjeev Kumar
Chapter 6 Smart City Innovations Transforming the Tourism Landscape: Enhancing Experiences and Sustainable Growth
Rajeev Semwal, Suman Avdhesh Yadav and Pankaj Kumar Tyagi
Chapter 7 Data Analytics and Insights in the Service Sector
Arvind Bhardwaj, Pratik Jain and Ketaki Vaidya
Chapter 8 Unpacking Augmented–Virtual Reality in Entertainment Industry: Transforming Businesses for Uplifting Customer Experience in Service Sector
Bhupinder Singh and Christian Kaunert
Chapter 9 Anthropomorphism of Service Robots in the Hospitality Industry: A Conceptual Framework from Consumers’ Perspectives
Kandappan Balasubramanian, Anshul Garg, Jia Yanan, Guo Yue and Xie Yutong
Chapter 10 The Fintech Revolution: Reshaping Financial Services in the Digital World
Gyanendra Dharua, Liji Panda and Parikshita Khatua
Chapter 11 The Influence of Digital Transformation on the Kazakhstan Service Sector
Turarbekova Kuralay, Rajasekhara Mouly Potluri and Maulenbekov Temirbek
Chapter 12 Navigating Change: Exploring the Impact of Digital Transformation on HRM Practices in Higher Education Institutions
Manvinder Singh and Nilesh Arora
Chapter 13 Smart Solutions in the Service Sector
Wasswa Shafik
Chapter 14 Promoting India as a Tea Tourism Hotspot with the Use of Artificial Intelligence
Shuvasree Banerjee and Pankaj Kumar Tyagi
Chapter 15 Moving Towards the Metaverse: Insights on the Smart Technology Dimension of Smart Tourism Destinations
Aruditya Jasrotia, Suman Lata and Krishma Rana
Chapter 16 Digitalization: A Step Towards Sustainable Development
Shubhika Gaur and Keshav Kaushik
Chapter 17 Navigating the Digital Landscape: Benchmarking Destination Websites in Event Tourism
Asha John, Pankaj Kumar Tyagi and Vipin Nadda
Chapter 18 Customer Journeys in the Digital Age: A Qualitative Analysis of User-Centric Factors Driving Transformation in Hospitality Services
Praveen Srivastava
Biography
Pankaj Kumar Tyagi is an academician, accomplished researcher, and experienced consultant, presently serving as Professor of Tourism and Management at the University Institute of Tourism and Hospitality Management at Chandigarh University, Mohali, India. He holds a master’s degree in Tourism and Management, an M.Phil. in Tourism, and a doctorate (PhD) in Tourism, reflecting a strong and sustained commitment to academic excellence in the field.
With over 22 years of professional experience, Dr Tyagi has made significant contributions across the domains of industry engagement, higher education, professional training, and consultancy. His areas of specialization include destination management, travel processes, sustainable and regenerative tourism, and emerging disruptive technologies. He has consistently focused on advancing innovative and responsible approaches to tourism development, aligned with global priorities in sustainability and digital transformation. Dr Tyagi has an extensive record of scholarly publication. He has authored or edited 20 academic books and published more than 50 research papers in reputed international journals spanning the fields of tourism, management, technology, and sustainability. His work is recognized for its academic rigor, practical relevance, and interdisciplinary perspective.
In addition to his academic writing, Dr Tyagi serves as a reviewer for several esteemed international journals. Through this role, he actively contributes to maintaining and enhancing scholarly standards across his fields of expertise. His ongoing academic, research, and consultancy efforts continue to shape discourse around sustainable tourism, advanced management practices, and the integration of emerging technologies in the tourism, management, and service sectors.
Ajit Kumar Singh is currently serving as Professor of Hospitality at the University Institute of Tourism and Hospitality Management, Chandigarh University, Mohali, India. He holds a PhD in Management from Magadh University, Bodhgaya, and brings over 15 years of experience in teaching and training within the tourism and hospitality industry. Dr Singh has made notable academic contributions, having authored more than 30 research papers indexed in reputable databases. His active involvement in professional organizations and academic conferences has allowed him to present his research and share insights with the broader academic and industry community. His core research interests lie in tourism management, hospitality operations, and sustainable tourism practices, areas in which he continues to contribute meaningfully through both scholarship and pedagogy.
Keshav Kaushik is a leading cybersecurity and digital forensics expert, currently Associate Professor at the Center for Cyber Security and Cryptology, Sharda School of Computer Science & Engineering, Sharda University, Greater Noida. A core member of the Cybersecurity Center of Excellence, he specializes in AI-driven security, digital forensics, and cybercrime investigation. Recognized among the World’s Top 2% Scientists by Stanford University and Elsevier (2024), Dr Kaushik has authored 200+ publications, including 35+ SCI/SCIE/Scopus journal articles and 80+ Scopus-indexed conference papers, along with 40+ books and 30 book chapters. He holds multiple patents and copyrights. Dr Kaushik is a Guest Editor for the IEEE Journal of Biomedical and Health Informatics (IF: 7.7) and Associate Editor or Board Member for several Scopus/ESCI-indexed journals, including Springer’s International Cybersecurity Law Review. He is a Certified Ethical Hacker (CEH v11), ISO/IEC 27001:2013 Lead Auditor, IBM Cybersecurity Analyst, and QCSP. His leadership extends to being Vice-Chairperson of the Meerut ACM Chapter, Senior IEEE Member, and Bentham Science Ambassador.
Vipin Nadda is currently serving as Senior Lecturer and Programme Manager (Tourism, Hospitality, and Events) in the University of Sunderland, London. A science graduate with MBA (Marketing), MTA (Tourism), and PhD (Tourism Management), he has more than 20 years of experience in academics and industry. As an active researcher, he had authored and edited eight books, published more than 30 research articles, presented papers in various international conferences, and published scores of book chapters. As an experienced academician, he have been lecturing a variety of courses ranging from Sustainable Tourism Development, Service Marketing, International Business Environment to Service Quality, International Tourism, and Hospitality Management in the UK as well as overseas, which echo his research interests as well. He is the Co-editor-in-Chief for International Journal of Entrepreneurship, Management, Innovation and Development and have organized many international conferences.
