370 Pages
by
Routledge
288 Pages
by
Routledge
384 Pages
by
Routledge
Also available as eBook on:
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in... Read more
The context - Introduction; The historical development of business travel and tourism; The demand side of business travel and tourism; The supply side of business travel and tourism; The role of the destination in business travel and tourism; The macro environment of business travel and tourism; The impacts of business travel and tourism; The development and management of business travel and tourism - The physical infrastructure of business travel and tourism; The human resource infrastructure of business travel and tourism; Marketing the business travel and tourism product; The practice - The organization of business tourism events; Examples of good practice; Major interactive exercises; The future - Key challenges for the future of business travel and tourism; Case studies.
Biography
John Swarbrooke, Susan Horner
