Buy This Book: Studies in Advertising and Consumption, 1st Edition (e-Book) book cover

Buy This Book

Studies in Advertising and Consumption, 1st Edition

By Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

Routledge

368 pages

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Paperback: 9780415141321
pub: 1996-12-05
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Hardback: 9780415141314
pub: 1996-12-05
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eBook (VitalSource) : 9781315004853
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Description

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.

Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

Table of Contents

Roberta Astroff, Colin Campbell, Monica Bernold, Andrea Ellmeier, Joanne Entwistle, Pasi Falk, Steven Kline, Reina Lewis, Celia Lury, Frank Mort, Sean Nixon, Stephanie O'Donohoe, Katrina Rolley, Don Slater, Kim Christian Schroder, Mike Smee, Barbara Usherwood, Alan Warde, Andrew Wernick

Subject Categories

BISAC Subject Codes/Headings:
ART023000
ART / Popular Culture
SOC052000
SOCIAL SCIENCE / Media Studies