146 Pages
by
Routledge
146 Pages
by
Routledge
Also available as eBook on:
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily,... Read more
Evaluating Performance; Brand Valuation; Marketing activities audit; Evaluating Performance:Marketing Metrics; Marketing activities audit;Analysing the external environment; Characteristics of the Global Marketplace; Defining Competitive advantage
Biography
John Williams
