COVID-19 and Entrepreneurship
Challenges and Opportunities for Small Business
- Available for pre-order. Item will ship after May 9, 2021
Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with specific focus on small businesses. The book adopts a holistic approach and outlines strategies which small business owners can utilize and, as well as, business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such crisis on business and highlights why business continuity is especially crucial to family owned businesses. This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in challenging business climate.
Table of Contents
1. Covid-19, entrepreneurship and small business 2. Open innovation ecosystems during the COVID-19 pandemic 3. Small business risk and entrepreneurship during the covid-19 pandemic 4. Impact of covid-19 on MSMEs in India: The black swan event that might change the trajectory of India’s economic growth 5. Digital transformation from COVID-19 in small business and sport entities 6. The Impact of the Experiences on Affects during the COVID-19 Pandemic Quarantine 7. The perception of middle managers on the organizational environment for the promotion of entrepreneurship and innovation activities in organizations: A covid-19 perspective 8. Building and maintaining customer relationship via digital marketing and new technologies for small businesses during the COVID-19 pandemic 9. The future of small business entrepreneurship based on covid-19 change
Vanessa Ratten is Associate Professor at La Trobe University, Australia.
"The impacts of COVID-19 have already been catastrophic and devastating for life, societies and economies around the world. It has costed the life of more than a million people so far and has created misery for all. In this environment economic actors try to survive and maintain activities, support their communities and create value in their ecosystems. This book addresses COVID-19 and entrepreneurship exploring challenges and opportunities for small business. Small businesses have proven resilient in crisis situations. The direct, unquestionable and passionate involvement of entrepreneurs and their families provide strength that large organisations usually envy. However in such times of crisis small businesses need support, innovation and solidarity to overcome the difficulties. A focus on humanity for all people involved, including entrepreneurs and their loved ones, customers, neighbours and all stakeholders is essential. Liquidity and resilience are also critical with governments, financial institutions and property owners providing understanding and support. Flexible and innovation operating models are needed to deal with the uncertainty of any crisis and to address contextual challenges in a smart way. This book contributes to this discussion and by providing, research, best practice and a dialogue from different parts of the world."
Dimitrios Buhalis, Bournemouth University, Business School, U.K.
"Covid-19 has significantly changed the world on multiple levels and led to a need for remedies and solutions with an urgent imperative for entrepreneurial transformation. This edited book looks at the role of small business in developing entrepreneurship. Thereby offering a novel and insightful read."
Catherine Prentice, Griffith University, Australia
"This is one of the first books to examine the relationship between the Covid-19 crisis and entrepreneurship in the context of small business. It can help readers understand how small businesses and start-ups can best deal with the Covid-19 pandemic."
David Ahlstrom, the Chinese University of Hong Kong, Hong Kong
"This book discusses insights from the SMEs' challenges during the unprecedent COVID-19 pandemic. It reflects how impacts differed for entrepreneurs' and managers' perceptions and those located in and outside emerging markets. In the end, there is much potential for SMEs to contribute to a more inclusive, collaborative and open innovation post-COVID economy."
Maribel Guerrero, Northumbria University, the Faculty of Economics and Business, U.K.