This book offers international perspectives on the economic, social, geopolitical, and environmental implications of COVID-19 on tourism, an unprecedented situation for this sector.
It considers the challenge of making the tourism industry more resilient to such crises and the future sustainability of tourism. Contributions explore the changing dimensions of tourism marketing post-COVID-19; the rising challenges in tourism education and ways to handle the crisis; the impact of the pandemic on tourism governance; and the emerging ethical issues of stakeholders’ responsibility.
The book will be useful for researchers, students, and practitioners in the fields of tourism, geography, and crisis management disciplines.
Table of Contents
ANUKRATI SHARMA, AZIZUL HASSAN AND PRIYAKRUSHNA MOHANTY
PART ONE COVID-19 and Tourism: Introduction
1 The Impact of COVID-19 on Tourism Demand and Supply
ADEJUMOKE ABIOSE AND HOSEA OLAYIWOLA PATRICK
2 Coronavirus through the Eyes of Hospitality Customers
GURKAN CALIŞKAN, EMRAH YAŞARSOY, AND HUSEYIN PAMUKCU
3 The Bright Side of COVID-19 in the Context of Tourism: Models of Wellness Tourism and Purposeful Travel Drive the Way Forward
YUE WANG AND LAURA ELL
4 The Effect of COVID-19 Pandemic on Tourism and Hospitality Industry – A Review
ANUKRATI SHARMA AND SHRUTI ARORA
PART TWO COVID-19 and Tourism Marketing Sustainability
5 Marketing and Demarketing Strategies for Hotel Operation under Epidemics and Pandemics
MARIA JOSE MAGALHAES AND SUSANA MARQUES
6 Futurology of Ethical Tourism Digital & Social Media Marketing Post COVID-19
BRIGHTON NYAGADZA AND FARAI CHIGORA
7 Rebranding Destinations for Sustainable Tourism Recovery Post COVID-19 Crisis
ZANETE GARANTI, JOHN VIOLARIS, GALINA BERJOZKINA AND IORDANIS KATEMLIADIS
PART THREE Tourism Education and Research for Tourism Sustainability
8 Why Do We Teach Tourism?
JOHAN R. EDELHEIM
9 Students Shaping Their Future: Virtual Reality Interactive Exercise to Engage in for Learning
NURIA RECUERO VIRTO
PART FOUR Ethics and Responsibilities in Tourism Management Post COVID-19 Pandemic
10 Ethics and Responsibility in Tourism – the Impact of COVID-19
11 The Importance of Tourism Security and Safety after COVID-19
OZGUR YAYLA, ALI SOLUNOĞLU AND HUSEYIN KELEŞ
12 Defining Responsibilities of Tourists in the Post-COVID-19 Period
13 Applied Ethics in Post-COVID-19 Destination Management
JORDI ARCOS-PUMAROLA, MARTA CONILL-TETUÀ AND NÚRIA GUITART-CASALDERREY
PART FIVE COVID-19 and Tourism Governance
14 Impact of COVID-19 Pandemic on the Tourism Industry in Sri Lanka: The Dilemmas of Industry Sustainability
R. S. S. W ARACHCHI AND W. K. A. C GNANAPALA
15 Managing Events Tourism Sustainability Post-COVID-19: Exploring the New Realities
PRIYAKRUSHNA MOHANTY, PINAZ TIWARI AND NIMIT CHOWDHARY
16 The Impact of COVID-19 Pandemic on Small Tourism Enterprises in Pakistan
KALSOOM B. AND MEHTAB ALAM
17 Perspectives in the Strategic Management of Destinations in the Post-COVID Period
DÁLIA LIBERATO, BEATRIZ LIMBADO, BRUNO SOUSA AND PEDRO LIBERATO
Anukrati Sharma is an Associate Professor and Head of the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India.
Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society.
Priyakrushna Mohanty is an Assistant Professor at the Department of Tourism and Travel Management, Jyoti Nivas College, Bengaluru.