1st Edition
COVID Semiotics Magical Thinking and the Management of Meaning
Introduction: COVID-19, Semiotics and Magical Thinking
Mark Allen Peterson and Colleen Cotter
Chapter One. “Culling the Herd”: Discourses of Covid-19 Denial Among the Irish at Home and Abroad.
E. Moore Quinn
Chapter Two. “Crown Jesus, not the virus!”: COVID denial and right-wing nationalist populism in Poland
Dominika Baran
Chapter Three. Covid-19 and the Middle East: Social media analysis across political imaginaries in 3 countries.
Camelia Suleiman with Ayman Mohammed and Amr Madi
Chapter Four. The use of memes in communication about COVID-19 in a Chinese online community.
Songyan Du and Adrian Yip
Chapter Five. My Body My Choice: Magical Thinking and Discourses of Bodily Autonomy in Anti-Mask Rhetoric.
Louis Strange
Chapter Six. Signs of reassurance and collective responsibility in English public retail space.
Colleen Cotter and Matilda Vokes
Conclusion: Semiotics in the Classroom and Beyond
Mark Allen Peterson and Judith Pine
Glossary
Biography
Mark Allen Peterson is Professor of Anthropology and Global and Intercultural Studies at Miami University in Oxford, Ohio. His work focuses on media, consumption, and globalization. He has done fieldwork in Egypt, India, and the United States.
Colleen Cotter is Professor of Media Linguistics at Queen Mary University of London. Her research areas include news media language, endangered languages (Irish), US/ UK newsroom ethnography, and the performative dimensions of public messaging and language style across modalities.






