1st Edition

COVID Semiotics Magical Thinking and the Management of Meaning

Edited By Mark Allen Peterson, Colleen Cotter Copyright 2025
188 Pages 40 B/W Illustrations
by Routledge

188 Pages 40 B/W Illustrations
by Routledge

188 Pages 40 B/W Illustrations
by Routledge

This book examines how people around the world have articulated and shaped their experiences of COVID-19 through a sociolinguistic phenomenon known as magical thinking. Using case studies from throughout the world – China, Egypt, Europe, Jordan, Thailand, East Jerusalem, the UK, and the United States – this volume looks at how people managed ambiguity and uncertainty, risk, and social isolation... Read more

Introduction: COVID-19, Semiotics and Magical Thinking

Mark Allen Peterson and Colleen Cotter

 

Chapter One. “Culling the Herd”: Discourses of Covid-19 Denial Among the Irish at Home and Abroad.

E. Moore Quinn 

 

Chapter Two. “Crown Jesus, not the virus!”: COVID denial and right-wing nationalist populism in Poland

Dominika Baran 

 

Chapter Three. Covid-19 and the Middle East: Social media analysis across political imaginaries in 3 countries.

Camelia Suleiman with Ayman Mohammed and Amr Madi

 

Chapter Four. The use of memes in communication about COVID-19 in a Chinese online community.

Songyan Du and Adrian Yip 

 

Chapter Five. My Body My Choice: Magical Thinking and Discourses of Bodily Autonomy in Anti-Mask Rhetoric.

Louis Strange 

 

Chapter Six. Signs of reassurance and collective responsibility in English public retail space.

Colleen Cotter and Matilda Vokes 

 

Conclusion: Semiotics in the Classroom and Beyond

Mark Allen Peterson and Judith Pine

 

Glossary

Biography

Mark Allen Peterson is Professor of Anthropology and Global and Intercultural Studies at Miami University in Oxford, Ohio. His work focuses on media, consumption, and globalization. He has done fieldwork in Egypt, India, and the United States.

Colleen Cotter is Professor of Media Linguistics at Queen Mary University of London. Her research areas include news media language, endangered languages (Irish), US/ UK newsroom ethnography, and the performative dimensions of public messaging and language style across modalities.