1st Edition
Canonical Authors in Consumption Theory
Introduction
1 In search of consumption . . .
Søren Askegaard and Benoît Heilbrunn
PART II Political economy and the quest for value
2 Marx, commodity and consumer culture
A. Fuat Fırat
3 Why bother with Nietzsche?
James Fitchett
4 Beyond disenchantment: Weber and the search for legitimacy
Melanie Wallendorf
5 Karl Polanyi: whence the marketing mind?
Dannie Kjeldgaard
PART III Anthropology and consumption
6 Marcel Mauss: the gift that moves . . .
Eric J. Arnould
7 Thick prescription: notes on the influence of Clifford Geertz on CCT
John F. Sherry, Jr.
8 Mary Douglas: consumption codes, meaning structures and classification systems
Ian Woodward
9 In defense of cultural economy: Marshall Sahlins
Eric J. Arnould
PART IV System and structuration
10 Bronislaw Malinowski, or the elementary material and symbolic forms of production, exchange and consumption
Dominique Desjeux
11 Claude Lévi-Strauss and the structural fabric of meaning
Benoît Heilbrunn
12 Talcott Parsons: structural foundations for cultural sociology
Melanie Wallendorf
13 The relevance of consumption in Niklas Luhmann’s theory of society
Kai-Uwe Hellmann and Marius K. Luedicke
PART V Identity trajectories
14 Mind, self and consumption: George Herbert Mead
Cele Otnes
15 Sartre’s insights for identity, desire, the gift and posthumanism
Russell Belk
16 Paul Ricoeur, vigil of the self
Benoît Heilbrunn
17 Habermas: reigniting enlightenment reason
Jeff B. Murray
PART VI Civilization and history
18 Remembering Walter Benjamin, or the death of the last intellectual
Robert Kozinets
19 Norbert Elias: figur
Biography
Soren Askegaard is Professor of Marketing and Managment at the University of Southern Denmark.
Benoit Heinbrunn is Associate Professor of Marketing at ESCP Europe, France.






