1st Edition

Case Studies in Social Entrepreneurship and Sustainability The oikos collection Vol. 2

Edited By Jost Hamschmidt, Michael Pirson Copyright 2011

    The case studies in this second volume focus on entrepreneurs targeting sustainability issues, and how their personal values shape strategies and initiatives. The award-winning cases describe new patterns of value creation and the challenges of dealing with existing paradigms.

    Foreword Marina Kim, Director, Ashoka U


    Part 1: Introduction

    1.1 Preface

    1.2 Cases in Social Entrepreneurship: What Makes an Excellent Case?

    1.3 Teaching Notes

    1.4 Introduction to the Cases

    Part 2: Understanding the Nature of the Social Entrepreneur The Meaning of Social Entrepreneurship J. Gregory Dees, Fuqua School of Business, Duke University, USA Case

    1. So you want to be a social entrepreneur: Starting out, scaling up, staying committed Michael Gordon, University of Michigan, USA Case

    2. Gram Vikas Imran Chowdhury, ESSEC Business School, FranceFilipe Santos, INSEAD, France Case

    3. Kickstart: A business model to tackle poverty Saji Sam GeorgeV. Namratha Prasad, IBS Center for Management Research, IndiaCase

    4. Kapai New Zealand: Eat Your greens! Helen Tregidga and Kate Kearins, Auckland University of Technology, New Zealand Eva Collins, University of Waikato Management School, New Zealand

    Part 3: Entrepreneurial action for developing inclusive markets

    Case 5. Fabio Rosa: Bridging the electricity divide in Brazil Aytha Harish Vivek Gupta, IBS Center for Management Research, India

    Case 6. Dr. Reddy's: Medicine is for people, profits follow Bala Chakravarthy and Sophie Coughlan, IMD, Switzerland

    Case 7. Altis: A microfinance startup in Nepal Jacen Greene and Scott Marshall, Portland State University, USA

    Case 8. VisionSpring: A lens for growth at the base of the pyramid Molly Christiansen Ted London, William Davidson Institute/Ross School of Business, University of Michigan, USA

    Part 4: Topic spotlight: SE approaches for tackling water challenges

    Case 9. Procter & Gamble's PuR Water Purifier: The hunt for a sustainable business model Lisa Jones Christensen and Jessica Thomas, Kenan Flagler Business School, University of North Carolina, USA

    Case 10. Trevor Field and the PlayPumps of Africa Debapratim Purkayastha, IBS Center for Management Research, India

    Case 11. WaterHealth International: providing safe drinking water to the bottom-of-the-pyramid consumers Hadiya Faheem and Debapratim Purkayastha, IBS Center for Management Research, India

    Part 5. Scaling, legitimacy and profit challenges for mission-driven Organizations

    Case 12. Business model innovation by Better Place: A green ecosystem for the mass adoption of electric cars Ramalingam Meenakshisundaram and Besta Shankar, IBS Center for Management Research, India

    Case 13. Noir/Illumninati II Benoit Leleux, IMD Lausanne, Switzerland

    Case 14. The ReUse PEOPLE: Turning scrap into sales William G. Powell and Charles J. Corbett, University of California, Los Angeles (UCLA), USA

    Case 15. Living homes Rebecca Henn and Andrew J. Hoffman, University of Michigan, USA

    Part 6: Resources

    6.1 Guidelines for case writing

    6.2 International case writing competitions

    6.3 Case Collections and journals

    6.4 About the oikos Global Case Writing Competition 6.5 About oikos 6.6 Literature


    Hamschmidt, Jost; Pirson, Michael