Case Studies in Strategic Planning: 1st Edition (Hardback) book cover

Case Studies in Strategic Planning

1st Edition

By Hakan Butuner

Auerbach Publications

201 pages | 23 B/W Illus.

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pub: 2016-02-01
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Description

Case Studies in Strategic Planning shows you how to do systematic strategic planning in real-life cases, regardless of your level of expertise. The simplified version of this methodology and its analysis tools, based on fundamentals, are easily understood and universally applied to any type of business for developing strategic plans. More importantly, this methodology guides you in identifying the circumstances in which you might use particular tools, use them effectively, and target them directly at achieving effective results.

The book is organized into two parts: Part I provides the overall framework and describes the systematic pattern of strategic planning. Part II demonstrates case studies, most of which are entrepreneurial and related to new businesses.

The book is written for two groups: The first group includes professional strategic planners and students who are interested in strategic planning. This group may be skilled at making strategic plans but do not fully understand that a strategic plan for any business involves variables specific to a particular business process. Their conventional approaches must be replaced by broader analyses and individual and factual analyses of specifics by group opinions and evaluation of convenience or preference.

The second group is made up of professionals unskilled in the techniques of strategic planning. This group might include owner/managers of small businesses, managers who are generally familiar with strategic planning, and department heads who do their own planning. Regardless of which group you fit into, or your level of expertise, you will find this book to be specific, simple to understand, and easy to use.

Table of Contents

SYSTEMATIC STRATEGIC PLANNING (SSP)

Systematic Pattern of Strategic Planning

Investigating Environmental and Internal Conditions

Identification of Competitive Advantages

Understand Scenarios and Define Opportunities

Strategic Objectives, Main Goals, and Main Strategies

Sample Outline for Strategic Plan

Working Forms

CASE STUDIES

Visual Co.

Internal Analysis

Environmental Analysis

Competitive Advantages, Success Factors, and Weaknesses

Scenarios and Opportunities

Main Strategies

CGA Technologies

Internal Analysis

Environmental Analysis

Competitive Advantages, Success Factors, and Weaknesses

Scenarios and Opportunities

Main Goals and Main Strategies

Tchibo

Environmental Analysis

Internal Analysis

Competitive Advantages and Success Factors

Scenarios and Opportunities

Main Goals and Main Strategies

Life…to Go!

Environmental Analysis

Internal Analysis

Competitive Advantages and Success Factors

Scenarios and Opportunities

Strategic Objectives, Main Goals, and Main Strategies

Natural Food

Environmental Analysis

Internal Analysis

Competitive Advantages and Success Factors

Scenarios and Opportunities

Main Goals and Main Strategies

Speedy

Environmental Analysis

Internal Analysis

Competitive Advantages and Success Factors

Scenarios and Opportunities

Strategic Objectives, Main Goals, and Main Strategies

Unified Tracking Solutions

Environmental Analysis

Internal Analysis

Competitive Advantages

Scenarios and Opportunities

Main Goals and Main Strategies

Abler by Robomedika

Environmental Analysis

Internal Analysis

Competitive Advantages and Success Factors

Scenarios and Opportunities

Strategic Objectives, Main Goals, and Main Strategies

Schneider Electric

Environmental Analysis

Internal Analysis

Competitive Advantages and Success Factors

Scenarios and Opportunities

Strategic Objectives, Main Goals, and Main Strategies

About the Author

Dr. Hakan Bütüner earned his BSc in industrial engineering from Middle East Technical University, MBA from Bilkent University, and PhD in engineering management from the University of Missouri-Rolla. He has worked as a SPEED (operations and profit improvement program) country manager of Siemens Business Services and as a general coordinator of Bell Holding. Dr. Bütüner has lectured in various business schools and industrial engineering departments and is an affiliate of several U.S. companies involved in industrial management and engineering consulting, training, and software solutions. He also is the founder/president of the Institute of Industrial Engineers—Turkish professional chapter. He has authored several publications and books.

Subject Categories

BISAC Subject Codes/Headings:
BUS042000
BUSINESS & ECONOMICS / Management Science
COM032000
COMPUTERS / Information Technology
TEC009060
TECHNOLOGY & ENGINEERING / Industrial Engineering