1st Edition
Case Studies on Pandemic and Epidemic Communication Campaigns From the 1918 Influenza to COVID-19
1. Introduction
2. Case Studies on the H1N1 “Spanish Flu” Influenza Pandemic, 1918–1919
3. Case Studies on the Polio Epidemic, 1927 to Present
4. Case Studies on the H2N2 “Asian Flu” Pandemic, 1957–1958, and H3N2 “Hong Kong Flu” Pandemic, 1968–1969
5. Case Studies on Measles Outbreaks Since MMR Vaccine in 1971
6. Case Studies on the HIV/AIDS (Human Immunodeficiency Virus/Acquired Immunodeficiency Syndrome) Pandemic, 1981 to Present
7. Case Studies on Mad Cow Disease (Bovine Spongiform Encephalopathy), 1986 to Present
8. Case Studies on SARS (Severe Acute Respiratory Syndrome), 2002–2003, and MERS (Middle East Respiratory Syndrome), 2012 to Present
9. Case Studies on the A(H1N1) “Swine Flu” Pandemic, 2009
10. Case Studies on the COVID-19 (Coronavirus Disease) Pandemic, 2019 to Present
Biography
Arhlene A. Flowers, formerly a public relations executive based in New York City and Toronto, is a professor in the Advertising, Public Relations, & Marketing Communications degree program at Ithaca College, United States.
Cory L. Young is a professor in Ithaca College’s Department of Strategic Communication, where she has taught 23 different courses on crisis communication, stakeholder relations, and other communication topics.
“This case study book is unlike any other […] Professor Flowers and Young bring their professional and academic experiences to produce a book that combines history, theory, and ethics of cases and compels users to think outside the box.”
Amiso M. George, Texas Christian University, USA
“Buckle up and indulge. This book equips PR practitioners and students with strategies for navigating culturally informed solutions and diverse approaches, such as community-led initiatives and innovative communication strategies to ensure business resiliency.”
Saud Alsulaiman, King Saud University, Saudi Arabia
“It is timely, interdisciplinary, and appropriate for both undergraduate and graduate audiences in health and corporate communication. The case study approach makes it a must-read for any communication practitioner seeking crisis and risk communication analysis and best practices.”
David P. Burns, Salisbury University, USA
“This book, which compares communication campaigns on public health crises and risks across time, countries, and disciplines, is long overdue. The authors effectively integrate theory and practice in health-related risk and crisis communication, offering a unique comparative and global perspective that is highly relevant to scholars, students, and practitioners alike.”
Andreas Schwarz, Ilmenau University of Technology, Germany
“The use of case studies in a course allows students to engage in active learning, specifically in the areas of research, problem solving, critical thinking, creativity and reflection. This book connects theory to practice and lends itself to creative groups and individual activities.”
Terry L. Rentner, Bowling Green State University, USA
"It is such an important volume for both practitioners and scholars. Indeed, 'those who cannot remember the past are condemned to repeat it,' and this book is written specifically to learn from the history to be better prepared for public health crises in the future."
Pavel Rodin, University of Gothenburg, Sweden
