Cases in Critical Cross-Cultural Management: An Intersectional Approach to Culture, 1st Edition (Paperback) book cover

Cases in Critical Cross-Cultural Management

An Intersectional Approach to Culture, 1st Edition

Edited by Jasmin Mahadevan, Henriett Primecz, Laurence Romani


224 pages

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This book is a collection of sixteen empirical cases in critical Cross-Cultural Management (CCM). All cases approach culture in CCM beyond national cultures, and all examine power as an integrative part of any cross-cultural situation. They also consider diversity in the sense of culturally or historically learned categorizations of difference (such as gender, race, ethnicity, religion and class), and acknowledge how diversity categories might differ across cultures. Furthermore, each case suggests a specific method or concept for improving upon the situation. Out of this approach, novel insights emerge: We can see how culture, power and diversity categories are inseparable, and we can understand how exactly this is the case. The uses and benefits of this book are thus both conceptual and methodological; they emerge at the intersections of Critical CCM and diversity studies. All cases also discuss implications for practitioners and are suitable for teaching.

Mainstream CCM often limits itself to comparative models or cultural dimensions. This approach is widely critiqued for its simplicity but equally in use for the exact same reason. Often, academics teach this approach whilst cautioning students against implementing it, and this might be simply due to a lack of alternatives. By means of rich empirical cases, this book offers such an alternative.

Considering the intersections of culture, diversity and power enables students, researchers and practitioners alike to see ‘more’ or ‘different’ things in the situation, and then come up with novel approaches and solutions that do justice to the realities of culture and diversity in today’s (and future) management and organizations. The chapters of this book thus offer concepts and methods to approach cross-cultural situations: The conceptual gain lies in bringing together CCM and (critical) diversity studies in an easily accessible manner. As a methodological contribution, the cases in this book offer the concise tools and methods for implementing an intersectional approach to culture.

Table of Contents

List of Contributors



Chapter 1 The paradoxical consequences of ‘the perfect accent’! A critical approach to cross-cultural interactions

Jane Kassis-Henderson and Linda Cohen

Chapter 2 Race and privilege in CCM: A cross-cultural life-story

Simon Cedrick Nunka Dikuba and Jasmin Mahadevan

Chapter 3 From Impossibility to Visibility: An intersectional approach to LGBT Muslims and its benefits for CCM

Momin Rahman and Sébastien Chehaitly

Chapter 4 Corporate Christmas: Sacred or profane? The case of a Hungarian subsidiary of a Western MNC

Anna Laura Hidegh and Henriett Primecz

Chapter 5 Wasta in Jordanian banking: An emic approach to a culture-specific concept of social networking and its power-implications

Sa’ad Ali and David Weir

Chapter 6 Selling cultural difference: The position and power of cross-cultural consultants

François Goxe

Chapter 7 Configurations of power and cultural explanations: The Case of a Chinese-Pakistani mining project

Qahraman Kakar and Jasmin Mahadevan

Chapter 8 Cultural rhetoric in onshore/offshore project work: How Swedish IT consultants talk about ‘the Indian team’ and what this means in terms of power

Helena Fornstedt

Chapter 9 Lived ethnicity: Two ‘Turkish’ women in Germany

Jasmin Mahadevan, Esra Cetinkaya and Dilara Özer

Chapter 10 Familiar strangers: Two ‘Turkish’ employees in a Danish SME

Heidrun Knorr

Chapter 11 The ethnicization of identity

Chidozie Umeh

Chapter 12 Unequal integration: Skilled migrants’ conditional inclusion along the lines of Swedishness, class and ethnicity

Elin Hunger, Miguel Morillas, Laurence Romani and Mohammed Mohsen

Chapter 13 Gender initiatives between support and denial: A cross-cultural study of two automotive companies in Germany and France

Mounia Utzeri, Beáta Nagy and Iuliana Ancuţa Ilie

Chapter 14 Global North and Global South: Frameworks of power in an international development project

Hamid Foroughi

Chapter 15 Exploring outsider/insider dynamics and intersectionalities: Perspectives and reflections from management researchers in sub-Saharan Africa

Emanuela Girei and Loice Natukunda

Chapter 16 How and why an academic expert legitimatized social marginalization: The case of making and shaping a corporate language policy

Anders Klitmøller


About the Editors

Jasmin Mahadevan is Professor of International and Cross-Cultural Management at Pforzheim University, Germany.

Henriett Primecz is a full professor at Corvinus University of Budapest. Her research interest is cross-cultural management, gender and diversity, and organizational theory.

Laurence Romani is Associate Professor at the Stockholm School of Economics (Sweden). Her work focuses on issues of representation and interaction with the cultural Other in respectful and enriching ways.

About the Series

Routledge Studies in International Business and the World Economy

As ever-increasing proportion of the world's business takes place across national borders, the need to understand the motive forces behind international business becomes greater. Transnationals are now, in many cases, as important as national governments in shaping trade flows and economic trends. As this series demonstrates, international business is not just the preserve of the largest companies, but impacts on all aspects of business and economic activity. This series is essential reading for policy makers as well as researchers in international business and applied international economics.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Human Resources & Personnel Management
BUSINESS & ECONOMICS / International / General
BUSINESS & ECONOMICS / Organizational Behavior
BUSINESS & ECONOMICS / Workplace Culture