478 Pages
142 B/W Illustrations
by
Routledge
478 Pages
142 B/W Illustrations
by
Routledge
478 Pages
142 B/W Illustrations
by
Routledge
Also available as eBook on:
This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.
Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to... Read more
1. The Professional Landscape
2. How to Get the Most from Case Studies
3. Social Responsibility, Ethics, and the Law
4. Media Relations
5. Crisis Communication Management
6. Consumer Relations
7. Financial Communication and Investor Relations
Appendices
Biography
Patricia Swann, former Dean of the School of Business and Justice Studies, is Distinguished Professor of Public Relations and Management at Utica College, U.S.A. She is Executive Director of the Raymond Simon Institute for Public Relations and Journalism and former Head of the Public Relations Division of the Association for Education in Journalism and Mass Communication.
