Celebrity Culture and the American Dream, Second Edition considers how major economic and historical factors shaped the nature of celebrity culture as we know it today, retaining the first edition’s examples from the first celebrity fan magazines of 1911 to the present and expanding to include updated examples and additional discussion on the role of the internet and social media in today’s celebrity culture. Equally important, the book explains how and why the story of Hollywood celebrities matters, sociologically speaking, to an understanding of American society, to the changing nature of the American Dream, and to the relation between class and culture. This book is an ideal addition to courses on inequalities, celebrity culture, media, and cultural studies.
Students will find this book (infused with history, sociology, communication, as well as gender and cultural studies methods) both accessible and engaging. Sternheimer’s descriptions and arguments lend themselves to lively discussion about the evolution of celebrity and what that meant then and now for American society more broadly.
-Sarah K. Fields, Communication, University of Colorado, Denver
The new edition of Karen Sternheimer's groundbreaking text could not arrive at a more opportune time. As outrage over economic inequality in the wake of the global credit crisis is reaching a fever pitch, Celebrity Culture and the American Dream makes an invaluable contribution to the critical debate. This deftly written book is certain to have an enduring impact across a wide-range of academic disciplines and fields.
-Christopher H. Smith, Co-Director, Media, Economics & Entrepreneurship Annenberg School for Communication & Journalism, University of Southern California
By demonstrating the ways in which social changes are ideologically represented in ads and popular culture magazines, Sternheimer demystifies the workings of what has become a central institution in contemporary American society. This is a must read for serious scholars of celebrity culture, yes accessible for readers at all levels.
-Christopher T. Conner, Sociology, University of Nevada, Las Vegas
Karen Sternheimer offers an engaging social history addressing the intersectional relationship between stardom, social mobility, gender and consumerism. It will be essential reading for anyone interested in understanding the American fascination with celebrity. She describes how spectators collude with fantasies of fame and fortune, to play an active role in spreading celebrity culture and its uniquely gendered myths.
-Mia Mask, Film, Vassar College
Karen Sternheimer's adept sociology of celebrity makes critically important issues lucid for a wide readership. With its broad historical scope and up to the minute examples, this is an excellent classroom resource.
-Diane Negra, Film Studies and Screen Culture, University College Dublin, and Co-Editor, In the Limelight and Under the Microscope: Forms and Functions of Female Celebrity
1. The American Dream: Celebrity, Class, and Social Mobility 2. Beyond Subsistence: The Rise of the Middle Class in the Twentieth Century 3. Prosperity and Wealth Arrive: Boom Times and Women’s Suffrage in the 1920s 4. Pull Yourself up by Your Bootstraps: Personal Failure and the Great Depression 5. We’re all in this Together: Collectivism and World War II 6. Suburban Utopia: The Postwar Middle-Class Fantasy 7. Is That All There Is? Challenging the Suburban Fantasy in the Sixties and Seventies 8. Massive Wealth as Moral Reward: The Reagan Revolution and Individualism 9. Success Just for Being You: Opportunity in the Internet Age