In recent years, celebrity philanthropy and activism has attracted much attention from the media, sparking a great deal of public interest. As exponents and endorsers of the marketisation and corporatisation of philanthropy and activism, globally renowned super-celebrities habitually lend their name, time and energy to a range of causes. They help raise awareness, generate funds and endeavour to evoke social and political responses to crucial societal issues. These can range from domestic violence, cancer prevention, climate change and transgender acceptance, to refugee problems and fighting poverty at home and abroad. But in what ways do (mediated communications about) these celebrities have the power to define what is going wrong in the world, who or what is to blame, how this can be solved and how this is to be evaluated morally and ethically? Does celebrity humanitarianism and activism serve to reinforce postcolonial power relations or does it help solve social problems, advancing traditional views on how society is, and should be, organised? Importantly, more than conceptual and empirical exploration of celebrity philanthropy and activism as such, this book analyses the mediated communication, the mediatised narratives that these endeavours provide.
Combining insights from philanthropy and welfare regime studies, international politics and diplomacy, postcolonial studies, but also from marketing, from celebrity, star and fan studies, and from media, communication and cultural studies, this book critically analyses the mediated discourses and debates that celebrity philanthropy and activism provokes, and considers wider ethical and theoretical perspectives. It will be of interest to all scholars and students working in sociology, health and social care and social policy.
Table of Contents
List of tables; Acknowledgements; Introduction, Why this book?, Roadmap for the reader of this book, PART 1: CELEBRITY PHILANTHROPY AND ACTIVISM: ORIGINS, CELEBRITY AND THE MEDIA; Chapter 1: Philanthropy and Activism, Introduction, Defining philanthropy and activism, Looking back: the history of philanthropy and activism, Marketisation and corporatisation of philanthropy and activism, Criticism of marketisation and corporatisation, Bibliography; Chapter 2: Celebrity Philanthropy and Activism, Introduction, Conceptualizing Celebrity, Types of celebrity, Celebrity philanthropy and activism, Philanthropy/activism and the celebrity construct, Engaging celebrities: advantages and disadvantages, Bibliography; Chapter 3: Mediated Celebrity Philanthropy and Activism, Mediated communication and the celebrity construct, Celebrity journalism and celebrity news, Covering celebrity philanthropy and activism, Mediated ‘stories’ of celebrity philanthropy and activism, A look at audiences, Bibliography; PART 2: CELEBRITY PHILANTHROPY AND ACTIVISM IN INTERNATIONAL RELATIONS AND DIPLOMACY, DEVELOPMENT AND HUMANITARIANISM; Chapter 4: The White Man’s Burden: Celebrity Philanthropy and Activism in World Relations and Development Issues, Introduction, Roots of celebrity engagement in international relations, development and humanitarianism, Humanitarian traditions, marketisation, the west and the rest and celebrity engagement, Celebrities and marketised philanthropy and activism in world relations, Bibliography; Chapter 5: Celebrity Philanthropists as Authoritative Voices: Framing World Relations and Development Issues, Celebrity philanthropic and activist documentaries: a framing analysis, Stories of celebrity philanthropy and activism in world relations; Chapter 6: The White Woman’s Burden: Taking Home World Relations, Introduction: The Celebrity-Construct, the Political Persona, and Gender, Taking it home: Marrying ‘the Political', Taking it Home: Celebrity transnational adoptions, Conclusion, Bibliography, Postscript; Index
Hilde Van den Bulck (Ph.D.) is full professor of Communication Studies and head of the Media, Policy & Culture research group at the University of Antwerp. She holds an MA in communications from the KULeuven (B), an MA in mass communications from the University of Leicester (UK) and a Ph.D. in social sciences from the KULeuven (B). She combines complementary expertise in media structures and media cultures. For the past ten years, an important part of her research has focused on the cultural significance and societal role of mediated communication from and about celebrities in general and celebrity philanthropy and activism in particular.