1st Edition
Challenging Corporate Social Responsibility Lessons for public relations from the casino industry
1. Introduction 2. CSR: Walking the walk, talking the talk 3. The Casino Industry Grows Up 4. Understanding the Global Casino Industry 5. Casino City in the Desert: History and context of Las Vegas, Nev. 6. CSR in Las Vegas 7. Trouble Points: Implications of strategic CSR 8. Conclusions and Future Directions
Biography
Dr. Jessalynn R. Strauss is Assistant Professor of Strategic Communication at Elon University, USA. She has several years of experience in public relations and marketing communication and her research interests include public relations, corporate social responsibility, nonprofit organizations, and the history and culture of Las Vegas.
'This fantastic book provides a thoughtful, accessible and thorough treatment of corporate social responsibility as a public relations strategy that offers both opportunities and challenges. Using the casino industry as a case study, Jessalynn Strauss gives us an intriguing glimpse into the past, current and future state of the relationship between business and society.' - Steve May, Associate Professor, The University of North Carolina at Chapel Hill, USA
'This book is a thoughtful and comprehensive examination of Corporate Social Responsibility, an area of study with enormous implications for the practice of modern public relations. In this eminently readable study, Dr. Strauss seamlessly weaves theoretical insights with a fascinating discussion of the growing worldwide gaming industry.' - Kathleen Stansberry, Assistant Professor, Cleveland State University, USA
‘This well-written, well-researched book begins with an irresistible hook: Bugsy Siegel and other gangsters may be the founders of casino CSR. As Strauss traces CSR through casinos in Las Vegas, Australia, Macau, and Canada, we gain detailed insights into broad, cutting-edge concerns, including the paradoxical social downsides of CSR.’ - Charles Marsh, Professor, University of Kansas, USA
'Jessalynn Strauss' case studies demonstrate how adeptly vice industries have adapted to ethical demands and societal trends to establish community and goodwill within their environments. This is a worthwhile book that will challenge and upend assumptions as well as shine a light on the history and legacy of an industry many have ignored.' - Natalie T. J. Tindall, Associate Professor, Georgia State University, USA
