1st Edition
Changing Planes A Strategic Management Perspective on an Industry in Transition
By Stephen Holloway
Copyright 1998
350 Pages
by
Routledge
349 Pages
by
Routledge
349 Pages
by
Routledge
Also available as eBook on:
Published in 1998. The airline Industry has always been dynamic, innovative and challenging. While the dynamism has in the past tended to arise on the production side, a torrent of change on the commercial side is being unleashed by regularity liberalization. The magnitude and rate of change are also greater than anything previously encountered in the industry.
This work is concerned with two... Read more
Part 1: Strategic Alternatives and Choice 1. Corporate Strategy: Growth, Renewal and Scope 2. Competitive Strategy 3. Strategies at the Functional Level 4. Conclusion to Part One Part 2: Implementation 5. Growth, Alliances and Globalization 6. Managing Service-Price Offers 7. Service Delivery as an Interactive Experience 8. Corporate Infrastructure Part 3: Outcome 10. Customer Retention 11. Conclusion.
Biography
Stephen Holloway is a Consultant to the air transport industry, specializing in both strategic and financial management.
