Building Images through Cultural Co-operation, Media Representation, and Communication
The recent rapid growth in China’s involvement in Africa is being promoted by both Chinese and African leaders as being conducted in a spirit of cooperation, friendship and equality. In the media and informally, however, a different, less harmonious picture emerges. This book explores how China and Africa really regard each other, how official images are manufactured, and how informal images are nevertheless shaped and put forward. The book covers a wide range of areas where China-Africa exchange exists, including diplomacy, technological cooperation, sport, culture and arts exchange. The book also discusses the historical development of the relationship and how it is likely to develop going forward.
Table of Contents
1. Introduction: Images, Nation Branding and News Framing
2. Beyond the Drama: Sino-African Ties in Perspective
Part I: Building Images through Cultural Cooperation and Diplomacy
3. Revolutionary Friendship: Representing Africa during the Mao Era
4. Giving ‘Prominence to Politics’: African Sportsmen Visit China in the Early Cultural Revolution
5. Twenty-first Century Sino-African Cultural Cooperation: Exploring Reciprocity
6. Confucius Institutes in Africa: Culture and Language without Controversy?
7. China Corner: Chinese Book Donations to Africa
8. China’s Digital Public Diplomacy towards Africa: Actors, Messages and Audiences
Part II: Building Images through Media Representation and Communication
9. Chinese Media and Diplomacy in Africa: Theoretical Pathways
10. Newspaper Coverage of China’s Engagement with Nigeria: Partner or Predator?
11. Media Construction of African Image(s) for the Chinese Media Public
12. Chinese Developmentalism and Television Representation of South Africa
13. The Corporate Social Responsibility (CSR) Activities of Huawei and ZTE in Africa
14. The Effectiveness of Chinese Technical Assistance and Knowledge Transfer in East Africa from the Perspective of Medium-of-Instruction
Kathryn Batchelor is Associate Professor in the Department of French and Francophone Studies, University of Nottingham, UK.
Xiaoling Zhang is Associate Professor in the School of Politics and International Relations at the University of Nottingham, UK.