1. Guest Editors’ Note 2. The Seductions of “Soft Power”: The Call for Multifronted Research Into the Articulative Reach of Tourism in China 3. Authentic Antipodean Chineseness? A Scholar’s Garden in Aotearoa/New Zealand 4. Chinese Outbound Tourism to the United Kingdom: Issues for Chinese and British Tour Operators 5. The Chinese Gaze: Imaging Europe in Travel Magazines 6. When the Global Meets the Local in Tourism—Cultural Performances in Lijiang as Case Studies 7. Culture-Based Interpretation of Vacation Consumption 8. The Behavior of Citing: A Perspective on Science Communication Across Languages
Biography
Honggen Xiao, PhD., is Assistant Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. His research interests include knowledge development, leisure and society, and tourism and culture.
Mimi Li, PhD., is Assistant Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. Her research interests include tourism planning, destination marketing, consumer behaviour in hospitality and tourism, and China tourism.






