List of figures. The Distorted Symbols about China Chapter 1: The Metalanguage's Mechanism of Communicating the Whole via the Part and the Strategy of Corporate Communication Chapter 2: The Semantic Multiplicity of Symbolic Signification: the Evolution of Classic Chinese Symbols through History Chapter 3: The Selectivity of Symbolic Signifiers: the Root Cause for the Communication of Negative Chinese Images in Modern Times Chapter 4: The Metalanguage's Mechanism of Communicating the Whole via the Part: How the Image of China is Constructed via Non-Government Symbols Chapter 5: The Mechanism of Synergic Communication between Two Systems of Signifiers: the International Communication of the Chinese Media Chapter 6: The "APEC Blue": the Transmutation of Symbols from Mass Communication to Groups Communication Chapter 7: The Characteristics of Strong Symbols and their Power of Communication Conclusion. Postscript. Bibliography. Index
Biography
Sui Yan is a professor of School of Journalism and Communication, Communication University of China. His main research fields include semiotic theories of communication, Internet communication and media culture.
