China's Outbound Tourism: 1st Edition (Paperback) book cover

China's Outbound Tourism

1st Edition

By Wolfgang Arlt

Routledge

304 pages | 15 B/W Illus.

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Description

The People’s Republic of China has changed from a country which actively discouraged tourism into one of the major source markets for the international industry; the 35 million Chinese travelling across the border in 2005 are merely the tip of the iceberg.

China’s Outbound Tourism is the first book on this major development and has been written using a multitude of sources from China and around the world. The topic is approached from many angles, using methods from the fields of economics, political sciences, sociology and cross-cultural studies. The book explains the economic and social background of the surge in tourism and the changes in policy in the country since 1949, when it moved from prevention through controlled development to encouragement of outbound travels.

Throughout the book, facts and figures are given for the global development as well as in-depth information about China’s key destinations. The growing importance of tourists from China is however not just a question of quantity; the text explains the features which distinguish their travel motivations and behaviours from ‘western’ and Japanese tourists, and the consequences for product adaptation and marketing methods for destinations interested in attracting and satisfying Chinese tourists.

Arlt’s groundbreaking book cannot be ignored by professionals, academics and students of tourism and leisure; it offers fresh insight into the topic and indicates some of the future lines of development in this area.

Table of Contents

Introduction 1. Framework of China’s Outbound Tourism 2. Economic and Social Development of the People’s Republic of China 3. Government Policies and Development of Demand in Chinese Tourism 4. Facts and Figures of China’s Outbound Tourism 5. Behaviour and Characteristics of Chinese Travellers 6. Destinations of China’s Outbound Tourism 7. Consequences for the Product Innovation and Marketing of Destinations for the Chinese Market 8. Consequences for Tourism Sciences 9. Outlook: The Future of China’s Outbound Tourism

About the Series

Contemporary Geographies of Leisure, Tourism and Mobility

The aim of this series is to explore and communicate the intersections and relationships between leisure, tourism and human mobility within the social sciences.
It will incorporate both traditional and new perspectives on leisure and tourism from contemporary geography whilst also providing for perspectives from cognate areas within the development of an integrated field of leisure and tourism studies.
Also, increasingly, tourism and leisure are regarded as steps in a continuum of human mobility. Inclusion of mobility in the series offers the prospect to examine the relationship between tourism and migration, the sojourner, educational travel, and second home and retirement travel phenomena.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SCI030000
SCIENCE / Earth Sciences / Geography
SOC015000
SOCIAL SCIENCE / Human Geography