China's Outbound Tourism
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The People’s Republic of China has changed from a country which actively discouraged tourism into one of the major source markets for the international industry; the 35 million Chinese travelling across the border in 2005 are merely the tip of the iceberg.
China’s Outbound Tourism is the first book on this major development and has been written using a multitude of sources from China and around the world. The topic is approached from many angles, using methods from the fields of economics, political sciences, sociology and cross-cultural studies. The book explains the economic and social background of the surge in tourism and the changes in policy in the country since 1949, when it moved from prevention through controlled development to encouragement of outbound travels.
Throughout the book, facts and figures are given for the global development as well as in-depth information about China’s key destinations. The growing importance of tourists from China is however not just a question of quantity; the text explains the features which distinguish their travel motivations and behaviours from ‘western’ and Japanese tourists, and the consequences for product adaptation and marketing methods for destinations interested in attracting and satisfying Chinese tourists.
Arlt’s groundbreaking book cannot be ignored by professionals, academics and students of tourism and leisure; it offers fresh insight into the topic and indicates some of the future lines of development in this area.
Table of Contents
Introduction 1. Framework of China’s Outbound Tourism 2. Economic and Social Development of the People’s Republic of China 3. Government Policies and Development of Demand in Chinese Tourism 4. Facts and Figures of China’s Outbound Tourism 5. Behaviour and Characteristics of Chinese Travellers 6. Destinations of China’s Outbound Tourism 7. Consequences for the Product Innovation and Marketing of Destinations for the Chinese Market 8. Consequences for Tourism Sciences 9. Outlook: The Future of China’s Outbound Tourism
Wolfgang Georg Arlt is professor of Leisure and Tourism Economy at the University of Applied Sciences in Stralsund, Germany and visiting professor of several universities in China.
After having read the book one has to compliment Arlt on his pioneering work in bringing together information about Chinese outbound tourism,
Kees Van Galen China Information
Wolfgang Arlt's book is a "must read" for anyone with a serious interest in China's rapidly growing outbound tourism market. His detailed research and analysis provides a rich perspective on the historical context, the factors underlying tourism growth and the potential impact of Chinese outbound tourism.
International Journal of Contemporary Hospitality Management
China's Outbound Tourism is a must read for those who are interested in the topic. It is well written, research-rich, informative and insightful.
Journal of Travel and Tourism Marketing
It is rare to find a tourism book that you cannot put down. But even if you take a rest from this book it draw's you back quickly. It is full of detail linked to theory, based in practical reality and of course, highly relevant. It will surely become a market for future study.