1.The nature of Chinese business
2. History matters in Chinese business
3. Chinese philosophical systems and business implications
4. Ancient military classics and business implications
5. Strategy and marketing in China
6. Chinese innovation
7. Chinese Internet-based business
8. The war for talent
Epilogue
Biography
Hong Liu is Founding Director of the China Business Centre at Manchester Business School, University of Manchester, UK.
‘Chinese Business is timely in view of China’s dynamic development in the past decades. The author offers a comprehensive body of knowledge on Chinese culture, tradition and thinking, which can aid in building successful and sustainable business relationships. Written from a Chinese perspective, the book is a must read for executives planning to do business in China.’ Claude Cellich, Vice President External Relations, International University in Geneva, Switzerland
'In this timely, well-researched book, Dr Liu combines theory, practice and sharp, practical insight with a wealth of detailed case studies. It should be read by university students, researchers, consultants and practitioners alike in both the public and private sectors who wish to gain insight into how Chinese businesses work and behave in the fiercely competitive environment of the 21st century.' Andrew K P Leung, International and Independent China Strategist
‘Understanding Chinese business is vital in the contemporary business world, and Hong Liu’s book illuminates a complex subject for readers globally.’ Stephen Perry, Chairman of the 48 Group Club, UK
