1st Edition
Chinese Social Media I Insider, Intercultural and Interdisciplinary Perspectives
1. Chinese Social Media Updated
Xiaying XU
PART ONE: Social Media (Re)Presentations
2. “Openly Sexy” but “Not to Be Shared on WeChat Moments”: A Multimodal Discourse Analysis of Sexy Self-Presentations on Xiaohongshu
Xiaying XU
3. The Affective Assemblage: China’s Silver Wanghong in Douyin
Chai Lee LIM and Jinyu HAN
4. Behind the Pink Dinosaurs: Studying Momo’s Behaviour Under Anonymous but Discrete Groups
Yuecong WANG and Mengqi LI
PART TWO: Prominent Chinese Social Media Phenomena
5. How Can You Leave a Voice Message? Trans-Media Intersensorial Spectacle in Chinese Social Media
Mengqi LI and Qi ZHENG
6. Understanding Humour on Chinese Social Media: A Case Study of Wuxue
Leiyi LIN
7. The Symbiosis of UGC and On-Demand Media: A Media Richness Perspective on How Chinese Streaming Platforms Become Social Streaming
Qingyuan ZHAO
8. Watching as Working: An Examination of Audience Labour in Douyu's Game Live Streaming
Taoyue WANG
9. An Exploratory Study of the Emotional Mechanism of WeChat Groups with Interaction Ritual Chain Theory
Dandan LI
PART THREE: Personal Growth, Career Development and Industry Perspectives
10. Informal Language Learning Through China’s Social Media Platforms
Ruijie ZHAO, Baicen JIN, Linlin LIANG and Xiaochen WANG
11. Exploring Career Development Strategies of Chinese Musicians on Online Platforms: A Multiple Case Study
Yongqi LIN
12. The Construction of Female Subjectivity on Bilibili: Female Producers of E-Musicals
Qiushi HU
13. Transformations and Insights: Decentralised Communication of Contemporary Art on Chinese Social Media
Weijie LING
14. The Challenges of Regulation on NFT Digital Collections in China: A Case Study of RED’s R-SPACE
Wenjia TANG
Biography
Xiaying Xu is associate head of department and associate professor in the Department of Communication at Beijing Normal University-Hong Kong Baptist University United International College. His research interests focus on China's creative industries and social media.
Mengmeng Zhao is an independent corporate communication educator and researcher, specialising in public relations, corporate branding, sustainability and ESG. She teaches public relations and communication research part time at the Chinese University of Hong Kong and is also a social media content creator, with around 100,000 followers on various platforms. She has also translated seven bestselling books on branding and marketing.
May Ying Wang is an associate professor in the Faculty of Business and Management at Beijing Normal University-Hong Kong Baptist University United International College. Her research interests include big data in e-commerce, fintech, recommendation agents and human-computer interaction.
