1st Edition
Chinese Social Media II Insider, Intercultural and Interdisciplinary Perspectives
1. Intercultural and Interdisciplinary Perspectives on Chinese Social Media
Mengmeng ZHAO and May Ying WANG
PART ONE: Intercultural Perspectives
2. Transnational Identities of Chinese International Students on WeChat and Instagram: A Perspective of Polymedia Repertoire
Yuxuan MU and Luoxiangyu ZHANG
3. Expressing in Silence: Social Media Behaviors and Gender Perceptions of Chinese Female International Students on Xiaohongshu
Zhuo WANG
4. Decoding Truths in Digital Interculturality: A Case Study on Australian Influencers on Chinese Social Media Platforms
Ching Ting Tany KWEE, Luis Miguel DOS SANTOS, Jiabao WU and Ho Fai LO
5. The Motivations Underlying Foreigners’ Desire to Join Chinese Social Media Platforms: A Research Based on the Social Cognitive Career and Motivation Theory
Luis Miguel DOS SANTOS, Ching Ting Tany KWEE, Jiabao WU and Ho Fai LO
6. “Our Malaysia, Sincerely Wish You Better and Better”: The Local Chinese Identity Construction by “Malaysia Cousin” from Douyin: A Discourse-Historical Approach
Jing NIIG, Thanalachime PERUMAL, Ka Seng LEW, Xiaocheng WANG and Gaoqiang LU
7. Social Media Use and Online Political Participation: A Comparative Study of China and the USA
Lin SONG and Danning ZHAO
PART TWO: Interdisciplinary Perspectives
8. Big Data Analysis and Customer Engagement of Live Streaming in China
Xiaofei SONG and Mengyao FU
9. AI-Driven Sentiment Analysis: Comparing BERT with Conventional Models on Chinese Social Media Data
May Ying WANG and Pengqi WANG
10. Effect of Geolocation Disclosure on Chinese Social Media: User Comments on the Video Sharing Platform Bilibili
Hexin CHENG and Kun PENG
11. Is There a Privacy Paradox in the Use of Xiaohongshu? An Empirical Study Based on Xiaohongshu Users
Luyang LI and Pengyuan WANG
12. Forgive or Not? The Impact of Textual Paralanguage and Product Involvement on Consumer Forgiveness after Service Failures across Different Cultures
Rongyu KUANG
13. Digital Mourning on Chinese Social Media: The Affective National Episode of Li Wenliang’s Death
Siu Han CHAN
14. The Impact of Emotional Connectedness on Attitudes towards Advertisements on Facebook and WeChat: A Comparative Study in Macao
Lai San LAM, Weining LIU and Xiaoqin LI
Biography
Xiaying Xu is associate head of department and associate professor in the Department of Communication at Beijing Normal University-Hong Kong Baptist University United International College. His research interests focus on China's creative industries and social media.
Mengmeng Zhao is an independent corporate communication educator and researcher, specialising in public relations, corporate branding, sustainability and ESG. She teaches public relations and communication research part time at the Chinese University of Hong Kong and is also a social media content creator, with around 100,000 followers on various platforms. She has also translated seven bestselling books on branding and marketing.
May Ying Wang is an associate professor in the Faculty of Business and Management at Beijing Normal University-Hong Kong Baptist University United International College. Her research interests include big data in e-commerce, fintech, recommendation agents and human-computer interaction.
