Chinese Social Media Insider, Intercultural and Interdisciplinary Perspectives

Volume 1

1. Chinese Social Media Updated

Xiaying XU

PART ONE: Social Media (Re)Presentations

2. “Openly Sexy” but “Not to be Shared on WeChat Moments”: A Multimodal Discourse Analysis of Sexy Self-Presentations on Xiaohongshu

Xiaying XU

3. The Affective Assemblage: China’s Silver Wanghong in Douyin

Chai Lee LIM and Jinyu HAN

4. Behind the Pink Dinosaurs: Studying Momo’s Behaviour Under Anonymous but Discrete Groups

Yuecong WANG and Mengqi LI

PART TWO: Prominent Chinese Social Media Phenomena

5. How Can You Leave a Voice Message: Trans-Media Intersensorial Spectacle in Chinese Social Media

Mengqi LI and Qi ZHENG

6. Understanding Humour on Chinese Social Media: A Case Study of Wuxue

Leiyi LIN

7. The Symbiosis of UGC and On-Demand Media: A Media Richness Perspective on How Chinese Streaming Platforms Become Social Streaming

Qingyuan ZHAO

8. Watching as Working: An Examination of Audience Labour in Douyu's Game Live Streaming

Taoyue WANG

9. An Exploratory Study of the Emotional Mechanism of WeChat Groups with Interaction Ritual Chain Theory

Dandan LI

PART THREE: Personal Growth, Career Development and Industry Perspectives

10. Informal Language Learning through China’s Social Media Platforms

Ruijie ZHAO, Baicen JIN, Linlin LIANG and Xiaochen WANG

11. Exploring Career Development Strategies of Chinese Musicians on Online Platforms: A Multiple Case Study

Yongqi LIN

12. The Construction of Female Subjectivity on Bilibili: Female Producers of E-musicals

Qiushi HU

13. Transformations and Insights: Decentralized Communication of Contemporary Art on Chinese Social Media

Weijie LING

14. The Challenges of Regulation on NFT Digital Collections in China: A Case Study of RED’s R-SPACE

Wenjia TANG

Volume 2

1. Intercultural and Interdisciplinary Perspectives on Chinese Social Media

Mengmeng ZHAO and May Ying WANG

PART ONE: Intercultural Perspectives

2. Transnational Identities of Chinese International Students on WeChat and Instagram: A Perspective of Polymedia Repertoire

Yuxuan MU and Luoxiangyu ZHANG

3. Expressing in Silence: Social Media Behaviors and Gender Perceptions of Chinese Female International Students on Xiaohongshu

Zhuo WANG

4. Decoding Truths in Digital Interculturality: A Case Study on Australian Influencers on Chinese Social Media Platforms

Ching Ting Tany KWEE, Luis Miguel DOS SANTOS, Jiabao WU and Ho Fai LO

5. The Motivations Underlying Foreigners’ Desire to Join Chinese Social Media Platforms: A Research Based on the Social Cognitive Career and Motivation Theory

Luis Miguel DOS SANTOS, Ching Ting Tany KWEE, Jiabao WU and Ho Fai LO

6. “Our Malaysia, Sincerely Wish You Better and Better”: The Local Chinese Identity Construction by “Malaysia Cousin” from Douyin: A Discourse-Historical Approach

Jing NIIG, Thanalachime PERUMAL, Ka Seng LEW, Xiaocheng WANG and Gaoqiang LU

7. Social Media Use and Online Political Participation: A Comparative Study of China and the USA

Lin SONG and Danning ZHAO

PART TWO: Interdisciplinary Perspectives

8. Big Data Analysis and Customer Engagement of Live Streaming in China

Xiaofei SONG and Mengyao FU

9. AI-Driven Sentiment Analysis: Comparing BERT with Conventional Models on Chinese Social Media Data

May Ying WANG and Pengqi WANG

10. Effect of Geolocation Disclosure on Chinese Social Media: User Comments on the Video Sharing Platform Bilibili

Hexin CHENG and Kun PENG

11. Is There a Privacy Paradox in the Use of Xiaohongshu? An Empirical Study Based on Xiaohongshu Users

Luyang LI and Pengyuan WANG

12. Forgive or Not? The Impact of Textual Paralanguage and Product Involvement on Consumer Forgiveness after Service Failures across Different Cultures

Rongyu KUANG

13. Digital Mourning on Chinese Social Media: The Affective National Episode of Li Wenliang’s Death

Siu Han CHAN

14. The Impact of Emotional Connectedness on Attitudes towards Advertisements on Facebook and WeChat: A Comparative Study in Macao

Lai San LAM, Weining LIU and Xiaoqin LI

Biography

Xiaying XU is associate head of department and associate professor in the Department of Communication at Beijing Normal University-Hong Kong Baptist University United International College. His research interests focus on China's creative industries and social media.        

Mengmeng ZHAO is an independent corporate communication educator and researcher, specialising in public relations, corporate branding, sustainability, and ESG. She teaches public relations and communication research part-time at the Chinese University of Hong Kong and is also a social media content creator, with around 100,000 followers on various platforms. She has also translated seven bestselling books on branding and marketing.        

May Ying WANG is an associate professor in the Faculty of Business and Management at Beijing Normal University-Hong Kong Baptist University United International College. Her research interests include big data in e-commerce, fintech, recommendation agents and human-computer interaction.