142 Pages
10 B/W Illustrations
by
Routledge
142 Pages
10 B/W Illustrations
by
Routledge
142 Pages
10 B/W Illustrations
by
Routledge
Also available as eBook on:
This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with... Read more
List of figures vi
List of tables vii
1 Introduction 1
2 Brand China in Africa: Image construction through development assistance projects 12
3 The 10,000 Villages Project 38
4 Indigenous programming 76
5 The StarTimes PPP – Sport Sponsorship 101
6 Conclusion 119
Index 133
Biography
Angela Lewis completed her doctorate in the School of International Communications, Nottingham University, Ningbo, China
