1st Edition
Chinese for Business and Professionals in the Workplace Reaching across Disciplines
This volume presents a series of the most up-to-date studies on Chinese for Specific Purposes (CSP), an area that has been underrepresented in Language for Specific Purposes (LSP). Drawing from the insights and trends in mainstream theoretical and methodological LSP research, chapters in this volume explore novelties that CSP has developed to prepare Chinese for professional learners for the global economy. These encompass:
- needs analysis of less-surveyed high school Business Chinese or CSP academic writing classes
- developments on internationally oriented engineering and internship programs in China
- innovations in Chinese for business or legal materials development and review on textbook pragmatics
- studies on language arts and Chinese language use in specific or business settings
- technology-driven, project-based learning — or discipline-specific curriculum design.
Robustly supported by studies and analysis on the global scale, this volume comprises contributions by professionals from universities across Asia and the United States, each with decades of expertise in LSP. These chapters offer critical insights necessary to help LSP researchers and educators rethink curricula and develop new initiatives for LSP. They may also serve as transferable operations that enhance the practice of LSP as a crucial component of second language education.
Contents
Introduction
Preparing Learners for the Workplace: Chinese for Business and Professionals (Haidan Wang and Christine Uber Grosse)
Part I: Overview and Rationale
1. Insights and Innovation from Languages for Specific Purposes (Christine Uber Grosse)
2. Why Should We Seriously Consider Teaching Chinese for Specific Purposes? (James Dean Brown)
Part II: Learning Needs, Curriculum Design, and Course Development
3. Course Design of Business Chinese in Marketing – Teaching the Case of Chun Shui Tang (Hsin-Hsin Cindy Lee and Li-Yu Chen)
4. A Business Chinese Program with an Internship Component: An Application of Goal-Setting Theory (Zhongqi Shi, Qiaosi Yuan, and Shuai Li)
5. The Chinese International Engineering Program: History, Development and Curriculum Refinement (Sigrid Berka and Yu (Joyce) Wu)
6. Needs Analysis of Business Chinese Course for a High School Dual Enrollment Program (Li Xiang)
7. Needs Analysis for CSP Writing Curriculum Design (Ying Liu)
Part III: Transformative Approaches to Business Chinese
8. Comprehensive Analysis of Pragmatic Information in Business Chinese Conversational Textbooks (Haidan Wang)
9. Using WeChat in a Business Chinese Class (Liu Li)
10. Becoming Professionals: Ecological Role-Play (Robin Caselli, Jin Dong, James Nokes, Michaela Nuesser, Joseph Ritch, Shuai Tang, and Dongping Zheng)
11. New Directions in Business Chinese Instructional Materials Development (Jane Kuo)
12. A Study of Psychomotor Learning Modules for Business Chinese Speaking Fluency and Accuracy (Chin-chin Tseng and Man Fong Lam)
13. Business Chinese from the Learner’s Perspective (Robert Grosse)
Part IV: Other Perspectives on Chinese for Specific Purposes
14. Language Arts and Chinese for Specific Purposes (Chu-Ren Huang and Yanlin Li)
15. Workplace Simulations: Test-Driving Life in Professional Contexts (Naiyi Xie Fincham, Julio C. Rodriguez and Stephen L. Tschudi)
16. A Case Study in Conceptualizing, Drafting, and Implementing Course Materials for Chinese for Legal Purposes: The China Law Reader (Lawrence C. Foster)
17. Discipline-Specific Chinese Language Teaching in Higher Education: A Case Study in Hong Kong (Wai-Mun Leung)
18. A Study of the Languages Used on Official Websites of International Economic and Business Organizations (Li Zhang and Fangfang Liang)
19. Incorporating Project-Based Language Learning into Chinese Language Training for Specific Purposes (Song Jiang)
Index
Biography
Haidan Wang is Associate Professor at the University of Hawai‘i at Mānoa, Hawai‘i, USA.
Christine Uber Grosse is Professor Emeritus of Modern Languages, Thunderbird School of Global Management, Arizona State University. USA.
"Chinese for Business and Professionals in the Workplace: Reaching Across Disciplines… finally, finally we see a well-crafted academic approach that responds to one or our greatest needs in language learning: the acquisition of language for professional purposes. There is no question that Chinese language learning presents unique challenges. This collection not only brings together those most expert in Chinese language learning, but each of the topics responds to these challenges with practical advice, sound academic knowledge, and level-appropriate examples. This comprehensive compilation will serve as a crucial foundation in the pedagogy of Chinese for Business for years to come."
Orlando R. Kelm, Director, Portuguese Flagship, University of Texas at Austin, USA
"With contributions of scholars active in the research and practices of Chinese for Specific Purpose (CSP), the editors provided an excellent and a well-rounded body of CSP scholarship both from theoretical as well as pedagogical perspectives. Scholars, practitioners and business executives would greatly benefit from learning about the scope of research, instructional innovations and how learners’ language skills transform into their professional success. In addition, this is a timely contribution to language learning models with service and experiential learning components."
Wei Hong, Senior Associate Dean and Professor of Chinese and Linguistics, Purdue University, USA
"I am very pleased to see how this text approaches the Needs Analysis (NA) in such a detailed and comprehensive manner. The NA has finally found a great home."
John J Staczek, Emeritus Professor, The Arizona State University, USA
