1st Edition
City Branding The Ghostly Politics of Representation in Globalising Cities
List of Figures
List of Boxes
Chapter 1 Introducing Urban Branding: A Spectral Metaphor
Chapter 2 The Evolution of the Place Branding Debate
Chapter 3 Neoliberalism, Consumption and the Institutional Frameworks of City Branding
Chapter 4 City Branding as a Politics of Representation: A Play with the Visible, the Invisible
and the Ghostly In-Between
Chapter 5 The Global, the Creative and the Smart City
Chapter 6 Symbols, Spectres and the Emotional Geographies of City Branding
Chapter 7 Assessment and Evaluation of Urban Brands, or, Disciplining Urban Spectres
Chapter 8 Concluding Remarks: Insurgent Ghosts and the Politics of City Branding
Index
Biography
Alberto Vanolo, PhD in spatial planning, is associate professor of political and economic geography at the University of Turin, Italy. His main research interests include urban studies and cultural geography. He is associate editor of the journal Cities.
