1st Edition
City Branding in Chinese Megacity Regions Against the Background of Ecological Modernization
This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples.
Focusing on city branding efforts led by local governments, it delves into practices driven by vertical inspiration, horizontal imitation, and self-reflection. It explores the influence of ecological modernization on different aspects of city branding, such as the branding process, strategy, and governance. The book also compares how ecological modernization affects city branding in terms of local government promotion and individual perceptions. Lastly, it scrutinizes city images associated with ecological modernization initiatives in symbolic urban projects, shedding light on implementation barriers from the perspective of policy network theory.
This book will be of huge interest to students and scholars of Chinese urban and environmental studies, urban geography and urban sociology. It will also appeal to policy-makers, practitioners and private companies working in the fields of place promotion, city marketing and branding.
1. Introduction 2. Impact of ecological modernization based city branding theories 3. Impact of ecological modernization in government promotion and individual perceptions of city branding 4. Impact of ecological modernization in city branding evolution 5. City Branding by municipalities in multi-Level Governance 6. City branding reflected in smart eco city projects 7. Conclusion
Biography
Haiyan Lu is an assistant professor in Harbin Institute of Technology (Shenzhen). Her research interests include regional development, carbon emission efficiency, low carbon city, city branding, infrastructure governance and individual green behaviour.
"Haiyan Lu has worked on city branding and sustainable urban development in China for many years and has evolved into one of the country's experts. This book brings together her key insights on the topic and constitutes an essential read for any academic or professional with an active interest in making a contribution to planning and decision making theory and practice making smart, eco and low carbon cities work and distinguishing corn from chaff in the maze of city label use in China and elsewhere in the world."
W.M. (Martin) de Jong, Professor, Dynamics of Inclusive Properity, Department of Business-Society Management, Rotterdam School of Management (RSM), Erasmus University Rotterdam, the Netherlands
"Haiyan Lu offers in her book an exciting journey to the interplay of city branding and ecological modernization with special reference to Chinese megacity regions. The book covers a wide range of relevant aspects of the theory and practice of city branding in the context of ecological modernization, making it an essential source of information and inspiration for politicians, public managers, developers, and students interested in urban development."
A.-V. Anttiroiko, Adjunct Professor, Faculty of Management and Business, Tampere University, Finland
