Close Reading the Media: Literacy Lessons and Activities for Every Month of the School Year (Paperback) book cover

Close Reading the Media

Literacy Lessons and Activities for Every Month of the School Year

By Frank Baker


154 pages | 17 B/W Illus.

Purchasing Options:$ = USD
Paperback: 9781138216020
pub: 2017-12-06
Hardback: 9781138216006
pub: 2017-12-13
eBook (VitalSource) : 9781315443041
pub: 2017-12-12
from $17.48

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Teach middle school students to become savvy consumers of the TV, print, and online media bombarding them every day. In this timely book copublished by Routledge and MiddleWeb, media literacy expert Frank W. Baker offers thematic lessons for every month of the school year, so you can engage students in learning by having them analyze the real world around them. Students will learn to think critically about photos, advertisements, and other media and consider the intended purposes and messages. Topics include:

  • Helping students detect fake news;
  • Unraveling the messages in TV advertising;
  • Looking at truth vs propaganda in political ads and debates;

  • Revealing how big media influences the news we read;
  • Understanding how pictures changed America during the Civil Rights Movement;

  • Exploring the language of film and the symbols of costume design;

  • Thinking about how media appeals to our emotions;

  • Examining branding, product placement, and the role of celebrity;

  • Reading and interpreting iconic news images;
  • And much, much more!

In addition, the book’s lesson plans contain connections to key standards and step-by-step activities you can use immediately. With this practical book, you’ll have all the tools and ideas you need to help today’s students successfully navigate their media-filled world.


"What student would not want to explore and deconstruct media messages from the latest TV season, Super Bowl ads, popular film, toy commercials, award shows, popular songs, news photographs, and MAD magazine cover parodies? Frank Baker makes essential media literacy concepts accessible, presents ideas to inspire creativity and offers practical strategies to hook young learners in critical thought. Interdisciplinary and jam-packed with resources, important question checklists and engaging, relevant, standards-aligned ideas for active learning, Close Reading the Media is a timely go-to volume for classroom teachers as well as teacher librarians." --Joyce Valenza, PhD, Assistant Teaching Professor, Rutgers University, SC&I

"Fans of the amazing Frank Baker will be thrilled with this collection of Frank’s "greatest hits"! The lessons that Frank provides are so valuable and so needed by today’s teachers who are trying to help their students navigate our current roller-coaster media world. This book is arriving just in time—thank you, Frank!" --William Kist, PhD, Professor, Kent State University

Table of Contents


Meet the Authors


1. August

  • Lesson 1: Exploring Media Literacy with Students
  • Lesson 2: Close Reading and What it Means for Media Literacy
  • Lesson 3: What’s Missing from that Media Message?

2. September

  • Lesson 4: Unraveling the Messages in TV Advertising
  • Lesson 5: Examining the Political Announcement
  • Lesson 6: Truth vs Propaganda in Political Ads

3. October

  • Lesson 7: Media Literacy Week: A Time to Remember Why Media Literacy Is So Important
  • Lesson 8: Teach Students to Analyze Political Debates
  • Lesson 9: Students Need Help Detecting Fake News

4. November

  • Lesson 10: Examining Holiday Toy Ads
  • Lesson 11: Looking Beyond the Toy Ads to a World Saturated with Marketing Messages

5. December

  • Lesson 12: Engaging Students in the Study of Parody
  • Lesson 13: How Big Media Influences the News We Read

6. January

  • Lesson 14: Looking Deeper into Super Bowl Ads
  • Lesson 15: Being Savvy About Diet Ad Season
  • Lesson 16: Studying Black History Through the Vision of Gordon Parks
  • Lesson 17: Civil Rights: How Pictures Changed America

7. February

  • Lesson 18: Learning from the Academy Awards
  • Lesson 19: Exploring the Language of Film
  • Lesson 20: Reading the Symbols of Costume Design

8. March

  • Lesson 21: Comparing Hollywood vs. History: Who Gets the Story Right?
  • Lesson 22: Analyzing the Media Through Docudramas
  • Lesson 23: How Media Appeals to Our Emotions

9. April

  • Lesson 24: Examining Product Placement
  • Lesson 25: Noticing the Power of Branding

10. May

  • Lesson 26: Understanding Media Messages in Popular Magazines
  • Lesson 27: Reading and Interpreting Iconic News Images
  • Lesson 28: The Role of Celebrity in Raising Our Awareness



About the Author


Frank W. Baker is a renowned media literacy expert who holds workshops for teachers across the country. He is an educational consultant to the Writing Improvement Network and the News Literacy Project, as well as a blogger for MiddleWeb. He is also the author of Media Literacy in the K-12 Classroom (ISTE, 2016) and co-author of Mastering Media Literacy with Heidi Hayes Jacobs (Solution Tree, 2013). Visit his website,

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