Close Reading the Media: Literacy Lessons and Activities for Every Month of the School Year (Paperback) book cover

Close Reading the Media

Literacy Lessons and Activities for Every Month of the School Year

By Frank Baker

© 2017 – Routledge

160 pages

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Paperback: 9781138216020
pub: 2017-09-01
Hardback: 9781138216006
pub: 2017-09-01

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About the Book

Teach middle school students to become savvy consumers of the TV, print, and online media bombarding them every day. In this practical book copublished by Routledge and MiddleWeb, media literacy expert Frank Baker offers thematic, timely lessons for every month of the school year, so you can engage students in learning by having them analyse the real world around them. Topics covered include critiquing the messages behind Superbowl ads, Christmas toy commercials, fall political campaigns, and more. Through these lessons, students will learn to read the medipa more closely and will improve their critical thinking skills. The book also offers classroom-ready handouts you can use immediately.

Table of Contents


January-A Closer Look at Superbowl Commercials

February-Learning from the Oscars

March-Being Savvy About Health Promos

April-Understanding Docudramas

May-The Importance of Iconic News Images

June-Visual Literacy Through Photography

September-Getting Started with Media Literacy

October-Looking at Political Campaigns

November-Analyzing Christmas Toy Ads

December-"Reading" the Big Box Office Hits


About the Author

Frank W. Baker is an educational consultant to the The Academy of Motion Picture Arts & Sciences, the Writing Improvement Network and the News Literacy Project. He is a blogger for MiddleWeb and a frequent presenter at school, districts, and conferences across the country, including SDE, IRA, NMSA, and NCTE. He has written teaching standards and supporting documents (ELA; Visual & Performing Arts) for the SC State Department of Education. He is the author of Media Literacy in the K-12 Classroom (ISTE, 2012) and a contributor to Mastering Media Literacy with Heidi Hayes Jacobs (Solution Tree, 2013). He manages the Media Literacy Clearinghouse website (

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