Coaching that Counts  book cover
1st Edition

Coaching that Counts

ISBN 9780750675802
Published July 15, 2011 by Routledge
304 Pages

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Book Description

As the field of business coaching has expanded and evolved over the last decade, many different approaches to business coaching have been created. The authors of Coaching that Counts have written a practical, readable guide for developing, delivering and measuring high value business coaching.

Coaching that Counts, combines insights and practical experience about how to achieve transformational change through the strategic application and evaluation of leadership coaching. The book provides expert guidance and is organized into three sections:-

•Part one looks at proven client-centered approach to coach leaders within an organization with a focus on creating value for the individual.
•Part two shows how to effectively manage coaching as a business initiative.
•Part three provides knowledge, ideas and tools to evaluate the monetary and intangible value of coaching.

Table of Contents




1. Introduction to Coaching That Counts

The Coaching Initiative: Developing Leaders and Producing Business Impact
Three Lynchpins for Coaching That Counts
How This Book is Organized
Section One: The Coaching Space
2. Defining the Space For Coaching
Characteristics of Successful Coaching Engagements that Deliver Lasting Change
Transactional versus Transformational Coaching
Insight: The Essence of Coaching
Levels of Insight
The Action / Insight Connection
The Coaching that Counts Model
Key Concepts for the Coaching that Counts Model
3. Quadrant 1: Finding Focus
Case Study: Jane Gets Her Life Back
Answering the “What Do I Need to Do?” Question
Making Space for Change
The Essence of Quadrant 1: Physical Centeredness
Coaching Tools and Approaches for Quadrant 1
4. Quadrant 2: Building Bridges
Case Study: Jack Creates Powerful Partnerships
Creating Relationships that Work
Answering the “What Am I Made of Question?”
Quadrant 2 Touchstones
The Essence of Quadrant 2: Emotional Centeredness
Coaching Tools and Strategies for Quadrant 2
5. Quadrant 3: Creating Alignment
Case Study: Mark Takes a Stand
Aligning Who You Are With How You Work
Answering the “Who Do I Want to Be?” Question
Quadrant 3 Touchstones
The Essence of Quadrant 3: Intuitive Centeredness
Coaching Tools and Approaches for Quadrant 3

6. Quadrant 4: Original Action
Case Study: Clare Leads the Way
Stepping Out
Answering the “What Do I Want to Create?” Question
Quadrant 4 Touchstones
The Essence of Quadrant 4: Personal Power
Coaching Tools and Approaches for Quadrant 4
Section Two: Managing Coaching Initiatives
7. Coaching as a Strategic Initiative
The Organization Context For Individual Growth
Criteria For Coaching as a Strategic Initiative
The Cast of Players – and Their Responsibilities
Managing Value Creation
8. Creating Context and Purpose For Coaching
Choice and Context For Coaching
Case Study: Launching Coaching at PharmaQuest
Critical Success Factors For Setting the Context For Coaching
Designing a Coaching Initiative For Impact

9. Best Practices: The Building Blocks of a Successful Coaching Initiative
Leverage a Governance Body to Sustain Sponsorship
Conduct an Orientation Session to Improve Deployment
Set up Signposts to Gauge How Coaching is Progressing
Build Performance Evaluation Into the Coaching Process
10. How Coaches Navigate Turbulent Organizations
Being a Coach – Being a Consultant
What Sarah Could Have Done Differently
Sorting Out the Cast of Characters
Develop a Navigation Strategy
To Be or Not to Be a Consultant – and the Rise of Brokers
Section Three: Evaluating Coaching Success
11. Developing an Evaluation Strategy
The Five Sign Posts For an Effective Evaluation Strategy
Developing an Evaluation Strategy at OptiCom
The Building Blocks of Evaluation Strategies
12. Demonstrating the ROI of coaching
The Data Collection and Analysis Plan
ROI Evaluation Tool Kit
Evaluating Coaching at OptiCom
Building Credibility For the Analysis
13. Evaluating Application-Based Coaching: What are Leaders Doing Differently?
Setting Expectations For Coaching at Frontier Manufacturing
The Four Major Decision Areas For Evaluating Application
Planning the Evaluation at Frontier Manufacturing
Evaluating the Application of Coaching at Frontier Manufacturing
14. The Value Nexus: Organization Value and Individual Values
Finding #1: The Perceived Effectiveness of Coaching Increases With the Length of the Coaching Relationship
Finding # 2: Less than Half of All Coaching Relationships Evolve Beyond Quadrant 2.
Finding #3: The Impact of Coaching on the Business Increases as Coaching Relationships Evolve
Finding #4: Monetary Benefits Produced From Coaching Increased as Coaching Relationships Evolve
Finding #5: 70% of the Monetary Value is Associated with Quadrants 3, Creating Alignment, and 4, Original Action
Finding #6: As Coaching Relationships Progress Through the Quadrants the Average Monetary Benefit Produced by Each Client Increases
Four Examples of Monetary Value: Completing the Case Studies of Section One
Coaching That Counts
Further Reading
List of Figures and Tables
About the Authors

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