1st Edition

Cognitive Responses in Persuasion

Edited By Richard Petty, T. M. Ostrom, T. C. Brock Copyright 1982
    488 Pages
    by Psychology Press

    First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes.

    PART 1: HISTORICAL AND METHODOLOGICAL PERSPECTIVES IN THE ANALYSIS OF COGNITIVE RESPONSES: AN INTRODUCTION 1. Historical Foundations of the Cognitive Response Approach to Attitudes and Persuasion 2. The Nature of Attitudes and Cognitive Responses and Their Relationships to Behavior 3. Thought Disruption and Persuasion: Assessing the Validity of Attitude Change Experiments 4. Psychophysiological Functioning, Cognitive Responding and Attitudes 5. Methodological Issues in Analyzing the Cognitive Mediation of Persuasion 6. Cognitive Response Analysts: An Appraisal PART II: THE ROLE OF COGNITIVE RESPONSES IN ATTITUDE CHANGE PROCESSES 7. Effects of Source Characteristics on Cognitive Responses and Persuasion 8. Recipient Characteristics as Determinants of Responses to Persuasion 9. Attitude Polarization In Groups 10. Anticipatory Opinion Effects 11. Repetition, Cognitive Responses, and Persuasion 12. Cognitive Responses to Mass Media Advocacy PART Ill: THEORETICAL PERSPECTIVES IN THE ANALYSIS OF COGNITIVE RESPONSES 13. The Probablloglcal Model of Cognitive Structure and Attitude Change 14. Balance Theory and Phenomenology 15. Acceptance, Yielding and Impact: Cognitive Processes In Persuasion 16. Integration Theory Applied to Cognitive Responses and Attitudes 17. Principles of Memory and Cognition in Attitude Formation


    Edited by Richard E. Petty University of Missouri-Columbia, Thomas M. Ostrom, Timothy C. Brock Ohio State University.