1st Edition
Comedy, Cameos, and Campaign Communication Leveraging Entertainment Media to Win Elections and Advance Policy
1. The Long Tail: The Effects of Media Choice and Audience Fragmentation on the Campaign Process
2. Merch, Fandom, and Sports Metaphors: The Commodification of the Modern Campaign
3. From Daytime Talk to Late Night Punchlines: Campaign Strategy and Soft News
4. Sitcoms and Satire: The Art of the Political Cameo 5. Partnerships in Pop Culture: Courting the Celebrity Endorsement
6. The Instaworthy Campaign: Gaming, Streaming, and Social Media
7. Trivialization or Accessibility? The Democratic Implications of Entertaining the Electorate
Biography
Jason Turcotte is Associate Professor of Communication at California State Polytechnic University, Pomona, USA.
