1st Edition
Commercial Culture The Media System and the Public Interest
By Leo Bogart
Copyright 2000
416 Pages
by
Routledge
416 Pages
by
Routledge
416 Pages
by
Routledge
Also available as eBook on:
American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. 'Commercial Culture' focuses not on the glories of the media, but on what is wrong with them and why, and how they may... Read more
Introduction; I: Fundamentals; 1: What are The Media?; 2: The Media System; II: Advertising as the Driving Force; 3: The Presence of Advertising; 4: Paying the Piper, Calling the Tune; 5: Advertising by the Numbers; III: Flaws and Failures of Commercial Culture; 6: The Pursuit of Sensation; 7: The News as Entertainment; 8: Believing in the Make-Believe; IV: Dynamics of Commercial Culture; 9: The Manufacture of Taste; 10: Managing Commercial Culture; 11: Media Support and Media Substance; V: Is There a Better Way?; 12: Reform, Restructure, or Leave It Be?
Biography
Leo Bogart
