244 Pages
by
Routledge
244 Pages
by
Routledge
Also available as eBook on:
Organizations and those who work within them are under attack from the increasingly pervasive impacts of commoditization. With little to distinguish one company's products and services from another or one person's skills and capabilities from the next, organizations and workers alike are finding themselves trapped in the me-too hell of commoditization. For many this means the survival of the... Read more
Preface; Chapter 1 Commoditization – Coming to a Company Near You; Part I Foundations; Chapter 2 The First Wave; Chapter 3 The Middle Wave; Chapter 4 Cornerstones of the Final Wave; Chapter 5 The Final Wave; Part II Impact; Chapter 6 Business Impacts; Chapter 7; Part III Response; Chapter 8 Business Responses; Chapter 9 Surviving in a Commoditized World; Chapter 10 Individual Responses; Part IV The Future of Commoditization; Chapter 11 Where Will Commoditization Take Us?;
Biography
Andrew Holmes is a writer, management consultant and Managing Partner of Paricint LLP. He has consulted with many household names in the UK and overseas and has written 13 books on a range of business topics, including Failsafe IS Project Delivery and The Chameleon Consultant for Gower, as well as non-fiction and humour titles.
'...an interesting perspective on the impact of the rapidly changing world in which we live.' Economic Outlook and Business Review.
