168 pages | 11 B/W Illus.
This book focuses on the uses of scientific evidence within three types of environmental discourses: popular nonfiction books about the environment; traditional and social media texts created by a grassroots environmental group; and a set of data displays that make arguments about global warming in a variety of media and contexts. It traces the operations of eight commonplaces about science and shows how they recur throughout these contexts, starting with Rachel Carson’s Silent Spring and ending with contemporary blogs and social media. The commonplaces are shown to embed ideological assumptions and simultaneously challenge those assumptions. In addition, the book addresses the potential dangers involved in relying too heavily on aspects of these commonplaces, and how they can undermine the goals of some of the writers who use them.
1. Introduction: Patterns of Scientific Argument in Environmental Discourses 2. Scientific Commonplaces in Popular Environmental Writing 3. A Grassroots Organization Shapes its Environment Through Digital and Social Means 4. Scientific Commonplaces in Data Displays 5. Conclusion
This series promotes innovative, interdisciplinary research in the theory and practice of technical communication, broadly conceived as including business, scientific, and health communication. Technical communication has an extensive impact on our world and our lives, yet the venues for long-format research in the field are few. This series serves as an outlet for scholars engaged with the theoretical, practical, rhetorical, and cultural implications of this burgeoning field. The editors welcome proposals for book-length studies and edited collections involving qualitative and quantitative research and theoretical inquiry into technical communication and associated fields and topics, including user-centered design; information design; intercultural communication; risk communication; new media; social media; visual communication and rhetoric; disability/accessibility issues; communication ethics; health communication; applied rhetoric; and the history and current practice of technical, business, and scientific communication.
The series is proud to congratulate Ehren Pflugfelder on winning the 2018 CCCC Technical and Scientific Communication Award in the category of Best Book in Technical or Scientific Communication for the book Communicating Technology and Mobility: A Material Rhetoric for Persuasive Transportation!