Communicating Food to Children Linguistic and Socio-Cultural Perspectives

List of figures

List of tables

Introduction

0.1. General Premise

0.2. Literature Review

0.2.1. Food, culture, and media

0.2.2. Socio-cultural factors in food-related communication

0.2.3. Culinary Linguistics

0.3. This book: rationale, structure, intended audience

Reference

Part 1. Food and Children: Representations and Products

Chapter One. Food and Children. An Overview

1.1. General Introduction

1.2. Food for Children: Shaping Identities, Representations and Consumers’ Choices

1.2.1. Marketing Food to Children: selling products and shaping lifestyles

1.2.2. Food in Media for Children: opposing the trend and promoting healthy food choices

1.3. Representing Food to Children

1.3.1. Food in Children’s Literature

1.3.2. The Discourse of Food for Children in Linguistics and Communication Studies

References

Chapter Two. Dataset and Methods

2.1. Introduction

2.2. The Dataset

2.3. Organization of the Volume

2.4. Methods of Investigation

2.4.1. Critical Discourse Analysis

2.4.2. Multimodal Discourse Analysis

2.4.3. Corpus-Based Analysis

References

Part 2. Food and Children: Technical Products

Chapter Three. Case Study One: A Critical Discourse Analysis of Gender-Based Stereotypes in Food Blog Recipes

3.1. Introduction

3.2. Critical Discourse Analysis

3.3. The Language in the Kitchen is Gendered: State-Of-The-Art

3.4. The Case Study: Rationale and Dataset

3.4.1. The ‘About Sections’ in Food Blogs

3.5. Analysis

3.5.1. General Observations

3.5.2. The Weelicious

3.5.3. Healthy Little Foodies

3.5.4. My Kids Lick The Bowl

3.5.5. Yummy Toddler Food

3.5.6. Kids Cook Real Food

3.5.7. Happy Kids Kitchen

3.6. Discussion

3.7. Conclusions

References

Part 3. Food and Children: Commercial Products

Chapter Four. Promoting nutritional and socio-cultural values through convenience products: a diachronic, contrastive multimodal discourse analysis of Nutella®’s advertisements as a case study

4.1. Introduction

4.1.1 Convenience Products and a History of Nutella®

4.2. Multimodal Discourse Analysis

4.3. The Dataset

4.4. Analysis

4.4.1. Advertisements in Italian (1964-1969)

4.4.2. Advertisements in Italian (1970-1979)

4.4.3. Advertisements in Italian (1980-2020)

4.4.4. Advertisements in English

4.5. Discussion

4.6. Conclusions

References

Part 4. Food and Children: Institutional Products

Chapter Five. Institutional Communication to Families with Children: Communicating International Guidelines through Digital Booklets and Webpages

5.1. Introduction

5.1.1. The World Health Organization (WHO)

5.1.2. The Food and Agriculture Organization (FAO)

5.1.3. The World Food Programme (WFP)

5.2. Dataset and Method of Investigation

5.2.1. Reference Corpus: Uses and Information

5.3. Quantitative Analysis

5.4. Qualitative Analysis

5.4.1. Key keywords in the WHO Sub-Corpus

5.4.2. Concordance Analysis – WHO Sub-Corpus

5.4.3. Key keywords in the FAO Corpus

5.4.4. Concordance Analysis – the FAO Corpus

5.4.5. Key keywords in the WFP Corpus

5.4.6. Concordance Analysis – the WFP Corpus

5.5. Concordance Analysis of Child/Children in the Orgs Corpus

5.6. Discussion

5.7. Conclusions

References

Conclusions

Index

Biography

Daniela Cesiri holds a PhD in English Language and Linguistics. She is currently an associate professor in English language, linguistics, and translation in the Department of Linguistics and Comparative Cultural Studies at Ca’ Foscari University of Venice (Italy). Her main research interests are applied linguistics, pragmatics, the use of corpora for discourse analysis, computer-mediated communication, knowledge dissemination, metaphors in specialised discourse, and the study of ESP/EAP in different settings, domains, and genres. She has published numerous articles for national and international publishers on these topics. She also published a monograph in 2012 entitled Nineteenth-Century Irish English: A Corpus-Based Linguistic and Discursive Analysis. A second monograph entitled The Discourse of Food Blogs: Multidisciplinary Perspectives was published in 2020 by Routledge, while in 2015, the textbook Variation in English across Time, Space and Discourse: An Introductory Textbook was published.

"For scholars in childhood studies, media studies, and health communication, it provides a useful examination of how everyday food communication participates in broader social and ideological processes".

- Lyan Abdullah Alkhalifah, Qassim University, Saudi Arabia