1st Edition
Communicating Race, Ethnicity, and Identity in Technical Communication
Introduction
Miriam F. Williams
SECTION I: HISTORICAL REPRESENTATIONS OF RACE AND NATIONALITY IN HEALTH AND SCIENCE COMMUNICATION
CHAPTER 1. The Eugenics Agenda: Deliberative Rhetoric and Therapeutic Discourse of Hate
Flourice Richardson
SECTION II: SOCIAL JUSTICE AND ACTIVISM IN TECHNICAL COMMUNICATION
CHAPTER 2. Using a Hybrid Form of Technical Communication to Combat Environmental Racism in South Texas: A Case Study of Suzie Canales, a Grassroots Activist
Diana L. Cárdenas and Cristina Kirklighter
CHAPTER 3. The Importance of Ethnographic Research in Activist Networks
Natasha N. Jones
SECTION III: CONTEMPORARY REPRESENTATIONS OF RACE AND ETHNICITY ON SOCIAL NETWORKING SITES
CHAPTER 4. Tweeting Collaborative Identity: Race, ICTs, and Performing Latinidad
Cruz Medina
CHAPTER 5. Taqueros, Luchadores, y los Brits: U.S. Racial Rhetoric, and Its Global Influence
Octavio Pimentel and Katie Gutierrez
SECTION IV: REPORTING TECHNICAL COMMUNICATION AT HISTORICALLY BLACK COLLEGES AND UNIVERSITIES
CHAPTER 6. HBCU Institutional Reporting as Intercultural Technical Communication
Thereisa Coleman
SECTION V: USERS’ RIGHT TO THEIR OWN LANGUAGE
CHAPTER 7. A Response to “Students’ Right to Their Own Language
Nancy Wilson and Alyssa Crow
CHAPTER 8. Spanglish: A New Communication Tool
Krystle Danuz
SECTION VI: COMMUNICATING IDENTITY ACROSS BORDERS, CULTURES, AND DISCIPLINES
CHAPTER 9. Americans’ Changing Perceptions of Indian Cultural Identity: An Analysis of Indian Call Centers
Kendall Kelly
CHAPTER 10. This Bridge Called My Pen
Nelly Rosario
Contributors
Index
Biography
Miriam Williams, Octavio Pimentel






