Communicating Science and Technology Through Online Video : Researching a New Media Phenomenon book cover
1st Edition

Communicating Science and Technology Through Online Video
Researching a New Media Phenomenon

ISBN 9781138483491
Published March 26, 2018 by Routledge
140 Pages - 4 B/W Illustrations

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Book Description

Online video’s unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.

Table of Contents

1. Investigating Science-Related Online Video

(Bienvenido León and Michael Bourk)

1.1. Science Communication in the Digital Environment

1.2. The Videonline Project

1.3. Summary of Main Findings

2. An Overview of Science Online Video: Designing a Classification of Formats

(José Alberto García-Avilés and Alicia de Lara)

2.1. Development of Online Video

2.2. Online Video, a Tool to Communicate Science

2.3. Effectiveness of Scientific Online Video

2.4. Classification of Online Scientific Video Formats

2.5. Conclusion

3. Producing Science Online Video

(María Carmen Erviti)

3.1. Producers

3.2. Scientists

3.3. Format

3.4. Objectives

3.5. New Opportunities for Science Video Production

4. When Science Becomes Controversial

(María Carmen Erviti, José Azevedo and Mónica Codina)

4.1. Climate Change

4.2. Vaccines

4.3. Nanotechnology

4.4. Results

4.5. In Search of the Keys to Controversy

5. New and Old Narratives: Changing Narratives of Science Documentary in the Digital Environment

(Lloyd S. Davis and Bienvenido León)

5.1. Introduction

5.2. Empirical Study

5.3. New Narratives for a New Age?

6. Rigour in Online Science Videos: An Initial Approach

(Miquel Francés and Àlvar Peris)

6.1. New Challenges for Scientific Dissemination

6.2. Scientific Rigour in Audiovisual Science Communication

6.3. Empirical Study

6.4. Discussion and Conclusions

7. Audiovisual Formats and Content in University Corporate Communication: Lost Branding Opportunities?

(Joan Enric Úbeda and Germán Llorca-Abad)

7.1. Introduction
7.2. Videos and Organisations
7.3. Methodology
7.4. Results and Discussion
7.5. Conclusions

8. Entertainment in Science: Useful in Small Doses

(Michael Bourk, Bienvenido León and Lloyd S. Davis)

8.1. Science as Entertainment

8.2. Empirical Study

8.3. A Look Into the Future

9. Framing in Climate Change Videos

(Bienvenido León, Maxwell Boykoff, Juhi Huda and Carmen Rodrigo)

9.1. Frames in Climate Change Representation

9.2. Main Themes

9.3. Gain vs. Loss

9.4. Conclusion

10. Conclusion: Innovation and Future Challenges

(Michael Bourk and Bienvenido León)

10.1. Innovation in Science Online Video
10.2. Some Challenges Ahead

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Bienvenido León is Associate Professor of Science Journalism and Television Production at the University of Navarra, Spain, and has published over 60 peer-reviewed articles and 21 books as author or editor, including El medio ambiente en el nuevo universo audiovisual (UOC Editorial) and Science on Television: The Narrative of Scientific Documentary (Pantaneto Press).

Michael Bourk is Associate Professor of Mass Communication at the Gulf University for Science and Technology, Kuwait, and has published 17 peer-reviewed journal articles or contributions, several book chapters, and the book Universal Service? Telecommunications Policy in Australia and People with Disabilities (Tomw Communications).


A timely arrival in the academic literature on science communication through online video, this book reports on the results of a major international project that has explored in depth this emerging field of research. The studies analyze different aspects and elements that are crucial to anyone intending to enter the world of online science video communication, and to understand the ways in which the viewers utilize the information. -- Erik Stengler and Hannah Sherman, Journal of Science Communication