1st Edition
Communicating Sustainability for the Green Economy
320 Pages
by
Routledge
320 Pages
by
Routledge
320 Pages
by
Routledge
Also available as eBook on:
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the... Read more
Placing Chinese Community Party history in the realm of social history and comparative politics, this text studies the roots of the policy failures of the late Maoist period and the tenacity of the CCP.
Biography
Eda Gurel-Atay, Lynn R Kahle
