Communication Models for the Study of Mass Communications: 2nd Edition (Paperback) book cover

Communication Models for the Study of Mass Communications

2nd Edition

By Denis Mcquail, Sven Windahl


238 pages

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Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

Table of Contents

1. Introduction 2. Basic Models 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals 4. Effects of Mass Communication on Culture and Society 5. Audience-Centred Models 6. Media Organisation, Selection and Production 7. Planned Communication 8. New Media and The Information Society 9. International Communication Index

Subject Categories

BISAC Subject Codes/Headings:
HISTORY / Social History
SOCIAL SCIENCE / Media Studies