1st Edition
Communication, Public Discourse, and Road Safety Campaigns Persuading People to Be Safer
Introduction 1. The Social Context of Road Safety Communication Campaigns 2. News, Entertainment Media, and Early Road Safety Communication Campaigns: From Silent Movie Car Chases to ‘Crash Dummies’ 3. Emphasis on the Cognitive: Appealing to Reason and Using Science, Logic, and Analogies to Persuade People 4. Hard-Hitting Images of Injury, Death, and the Grief of Bereavement 5. Enlisting the Power of Deterrence: The Threat of Legal Enforcement and Penalties 6. Reluctant Heroes and Guardian Angels: Responsibility, Accountability, and Social Norms in Road Safety Campaigns 7. Making it Easier to Promote and Adopt Road Safety Practices: Social Marketing Strategies and Ambient and Digital Venues 8. Beyond Scaring and Admonishing: Propositions and Challenges for Theoretically-Grounded and Culture-Centered Road Safety Communication Campaigns
Biography
Nurit Guttman is the chair of the Department of Communication and head of the Participative Social Marketing Program at Faculty of Social Sciences at Tel Aviv University, Israel.
