2nd Edition

Communication Research Methods in Postmodern Culture A Revisionist Approach

By Larry Z Leslie Copyright 2018
292 Pages
by Routledge

292 Pages
by Routledge

292 Pages
by Routledge

The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research.... Read more

Table of Contents

Preface

SECTION I FOUNDATIONS

Chapter 1 Welcome

Chapter 2 Understanding Culture and Research

Chapter 3 Getting Started

Chapter 4 Designing a Research Study

SECTION II METHODOLOGIES

Chapter 5 Focus Group Research

Chapter 6 Survey Research

Chapter 7 Historical Research

Chapter 8 Text Analysis

Chapter 9 Feminist Methodology by Kim Golombisky

Chapter 10 Internet and Social Media Research

SECTION III WRITING A RESEARCH REPORT

Chapter 11 Writing Style

Chapter 12 Report Format

SECTION IV APPLICATIONS

Chapter 13 An Individual Research Proposal

Chapter 14 A Group Research Project

 

 

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Biography

Larry Z. Leslie is Associate Professor Emeritus of Mass Communications at the University of South Florida, Tampa.