Communication Research Methods in Postmodern Culture: A Revisionist Approach, 2nd Edition (Paperback) book cover

Communication Research Methods in Postmodern Culture

A Revisionist Approach, 2nd Edition

By Larry Z. Leslie

Routledge

278 pages

Purchasing Options:$ = USD
Paperback: 9781138233911
pub: 2017-09-25
$61.95
x
Hardback: 9781138294202
pub: 2017-09-21
$115.00
x
eBook (VitalSource) : 9781315231730
pub: 2017-09-22
from $30.98


FREE Standard Shipping!

Description

The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research.

The author uses straightforward and easy-to-understand language. Both individual and group projects are among the suggested activities. This book is important for the study of communication in a changing political, social, economic, and technological environment.

Table of Contents

Table of Contents

Preface

SECTION I FOUNDATIONS

Chapter 1 Welcome

Chapter 2 Understanding Culture and Research

Chapter 3 Getting Started

Chapter 4 Designing a Research Study

SECTION II METHODOLOGIES

Chapter 5 Focus Group Research

Chapter 6 Survey Research

Chapter 7 Historical Research

Chapter 8 Text Analysis

Chapter 9 Feminist Methodology by Kim Golombisky

Chapter 10 Internet and Social Media Research

SECTION III WRITING A RESEARCH REPORT

Chapter 11 Writing Style

Chapter 12 Report Format

SECTION IV APPLICATIONS

Chapter 13 An Individual Research Proposal

Chapter 14 A Group Research Project

 

`

About the Author

Larry Z. Leslie is Associate Professor Emeritus of Mass Communications at the University of South Florida, Tampa.

Subject Categories

BISAC Subject Codes/Headings:
LAN004000
LANGUAGE ARTS & DISCIPLINES / Communication Studies

Instructor Resources

To gain access to the instructor resources for this title, please visit the Instructor Resources Download Hub.

You will be prompted to fill out a registration form which will be verified by one of our sales reps.