1st Edition

Communication Science Theory and Research An Advanced Introduction

380 Pages
by Routledge

380 Pages
by Routledge

380 Pages
by Routledge

This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This... Read more

Part I. Communication Theory

1. Philosophy of Science: Introducing theory

2. What is Communication?

3. History of Communication

4. The Chicago School and thinking quantitatively

5. Positivism/Causality/Explanation
6. The Frankfurt School and thinking Qualitatively

7. Doing Research in Communication Science

Part II. Communication Research

8. Effects Models of Mass Communication

9. Media Use Models

10. Message Processing

11. Medium Theories (Agenda Setting, Spiral of Silence)

12. Interpersonal Communication

13. Small Group Communication

14. Organizational Communication

15. Persuasion

16. Political Communication

17. Intercultural Communication

18. Health Communication

19. Computer Mediated Communication

20. Relationships, Marriage and Family Communication

21. The Future of Communication

Biography

Marina Krcmar is Professor of Communication at Wake Forest University.

David R. Ewoldsen is Professor of Media & Information at Michigan State University.

Ascan Koerner is Associate Professor of Communication at the University of Minnesota.