Communication Science Theory and Research: An Advanced Introduction, 1st Edition (Paperback) book cover

Communication Science Theory and Research

An Advanced Introduction, 1st Edition

By Marina Krcmar, David R. Ewoldsen, Ascan Koerner


360 pages

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Paperback: 9780415533843
pub: 2016-05-24
Hardback: 9780415533836
pub: 2016-05-26
eBook (VitalSource) : 9780203113943
pub: 2016-05-20
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This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.

Table of Contents

Part I. Communication Theory

1. Philosophy of Science: Introducing theory

2. What is Communication?

3. History of Communication

4. The Chicago School and thinking quantitatively

5. Positivism/Causality/Explanation

6. The Frankfurt School and thinking Qualitatively

7. Doing Research in Communication Science

Part II. Communication Research

8. Effects Models of Mass Communication

9. Media Use Models

10. Message Processing

11. Medium Theories (Agenda Setting, Spiral of Silence)

12. Interpersonal Communication

13. Small Group Communication

14. Organizational Communication

15. Persuasion

16. Political Communication

17. Intercultural Communication

18. Health Communication

19. Computer Mediated Communication

20. Relationships, Marriage and Family Communication

21. The Future of Communication

About the Authors

Marina Krcmar is Professor of Communication at Wake Forest University.

David R. Ewoldsen is Professor of Media & Information at Michigan State University.

Ascan Koerner is Associate Professor of Communication at the University of Minnesota.

Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies