1st Edition

Communication Strategies for Corporate Leaders Implications for the Global Market

By Pragyan Rath, Apoorva Bharadwaj Copyright 2018
    284 Pages
    by Routledge India

    284 Pages 28 B/W Illustrations
    by Routledge India

    284 Pages 28 B/W Illustrations
    by Routledge India

    Communication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new paradigms of managerial communication in the form of manoeuvres that can act as game changers in tug-of-war business situations, including difficult negotiations, conflicts and interpersonal dissonance that characterise the day-to-day corporate workplace tenor.

    This volume:

    • Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination.

    • Introduces ‘problematisation’ and ‘deconstruction’ as effective communication tools into mainstream managerial discourse.

    • Employs Harvard Business School cases to demonstrate problem-solving skills, which will further serve as guide to writing business reports, plans and proposals.

    • Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios.

    • Draws business diagnostic procedures from diverse fields such as Sherlock Holmes from popular culture, and Jared M. Diamond from ecology.

    This book will be a significant resource for business communication practitioners, especially corporate managers and leaders, sales and marketing professionals, and policymakers. It will be of interest to teachers and students alike, in business communication, organization behaviour, human resource management and marketing communications. It will act as a useful aid for classroom efficacy for teachers and academics.

    List of Figures.  List of Tables.  List of Scripts.  List of Commentaries and Explanations.  List of Case Studies and Caselets.  Acknowledgements.  1. Prelude to Communication Strategies for Global Corporate Leaders  2. Walk the Talk: Application of Communication Strategy  3. Checkmate: Persuade to Win  4.  You’ve Got Mail: Strategy in Style  5. Sherlock Holmes in Action: Managerial Investigations (Cases, Reports, Proposals, Plans).  Appendix Case 1: Taking the Cake Ben Gerson.  Appendix Case 2: The CEO’s Private Investigation Joseph Finder.  Index


    Pragyan Rath is Associate Professor in Business Ethics and Communication group at the Indian Institute of Management Calcutta (IIMC), Kolkata, India. She holds an MPhil and PhD in verbal-visual artistic relations. She has authored The "I" and the "Eye": The Verbal and the Visual in Post-Renaissance Western Aesthetics (2011) and has researched extensively on visual culture with related publications in national and international journals and paper presentations. She is currently developing a new model for corporate communications entitled "ekphrastic technology" based on the verbal representation of graphic designs.

    Apoorva Bharadwaj is Associate Professor in the Business Ethics and Communication group at Indian Institute of Management Calcutta (IIMC), Kolkata, India. A gold medallist in MA in English Literature, she holds a PhD in American Fiction. She has published research papers focusing on marketing communications, organizational communications, literature and management, Shakespeare and leadership, and inter-cultural communications in reputed national and international journals. She has authored a book entitled The Narcissism Conundrum: Mapping the Mindscape of Ernest Hemingway through His Epistolary and Literary Corpus (2013). Currently she is working on using fiction theories to decode advertising texts to develop new narrative models.