1st Edition

Communication Yearbook 14




ISBN 9780415873192
Published October 25, 2011 by Routledge
604 Pages

USD $315.00

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Book Description

Communication Yearbook 14, originally published in 1991 delves into research concerned with: audiences - their effect on the mass media and how the mass media effect them; the quality of mass media performance and public opinion; the study of contemporary media from an organization studies approach; the implications of propoganda; the pressure of public opinion; and media agenda setting, among other issues. Commentaries provide refreshing viewpoints to each chapter, enhancing each chapter with complementary, or sometimes competing perspectives. Once again Anderson has brough together an internationally distinguished team of contributors who have created a forum for discussing cutting-edge topics in the field.

Table of Contents

Section 1: Media Studies: Audiences, Industries, and Assessment  1. When is Meaning? Communication Theory, Pragmatism, and Mass Media Reception Klaus Bruhn Jensen  Commentaries: Semiological Struggles John Fiske  The Search for Media Meaning Horace M. Newcomb  2. Media Use in Childhood and Adolescence: Invariant Change? Some Results from a Swedish Research Program Karl Erik Rosengren  Commentaries: Children’s and Adolescents’ Media Use: Some Methodological Reflections Cecilia von Feilitzen  Nothing Lasts Forever: Instability in Longitudinal Studies of Media and Society John P. Murray  3. Media Performance Assessment in the Public Interest: Principles and Methods Denis McQuail  Commentaries: Atlas Shrugged: Assessing the Media Performance Assessment Domain Douglas Birkhead  Into the Twilight Zone Jan Servaes  4. A Media Industry Perspective Jeremy Tunstall  Commentary: Organizational Media Theory James A. Danowski  Section 2: Public Opinion and Public Influence  5. Propaganda and American Ideological Critique J. Michael Sproule  Commentaries: Propaganda Critique: The Forgotten History of American Communication Studies Garth S. Jowett  Critical Rhetoric and Propaganda Studies Raymie E. McKerrow  6. The Theory of Public Opinion: The Concept of the Spiral of Silence Elisabeth Noelle-Newmann  Commentaries: Reflections on the "Spiral of Silence" Mihaly Csikszentmihalti  Silent Majorities and Loud Minorities Serge Moscovici  7. Setting the Media’s Agenda: A Power Balance Perspective Stephen D. Reese  Commentaries: Reflecting on Metaphors Lee B. Becker  Agenda-Setting: Power and Contingency D. Charles Whitney  Section 3: Interpersonal Influence: Confrontation and Argumentation  8. The Episodic Nature of Social Confrontation Sara E. Newell and Randall K. Stutman  Commentaries: Interpretive and Structural Claims About Confrontations Jospeh P. Folger  Alignment Talk and Social Confrontation G. H. Morris  9. Strategies of Reasoning in Spontaneous Discourse Mary Louise Willbrand and Richard D. Rieke  Commentaries: Reasoning as a Critical Thinking Skill Donald F. Tibbits  Strategies of Reasoning Stephen Toulmin  10. Interpersonal Attraction and Attitude Similarity: A Communication-Based Assessment Michael Sunnafrank  Commentaries: On the Paradigm That Would Not Die Arthur P. Bochner  The generalizability of the Communication to Attraction Relationship to Intercultural Communication: Repulsion or Attraction? Steven T. McDermott  Section 4: Leadership and Relationships  11. Cognitive Processes in Leadership: Interpreting and Handling Events in an Organizational Context Mark F. Peterson and Ritch L. Sorenson  Commentaries: Leadership Research: Some Issues G. Lloyd Drecksel  A Message-Centered Approach to Leadership Beverly Davenport Sypher

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'It is most useful for advanced courses...the editor has done a very good job.' Media Information Australia