1st Edition

Communication Yearbook 20

Edited By Brant R. Burleson Copyright 1997
482 Pages
by Routledge

482 Pages
by Routledge

488 Pages
by Routledge

Communication Yearbook 20, originally published in 1997 contains ten major reviews that collectively span the discipline. Two of the reviews examine how consumption of television programs affects viewers. Other media-related chapters examine sex-role stereotyping in advertising, the role of the public relations professional in the production of the news, and the nature and effects of public... Read more

1. Two Decades of Cultivation Research: An Appraisal and Meta-Analysis Michael Morgan and James Shanahan  2. The Impact of Foreign TV on a Domestic Audience: A Meta-Analysis Michel G. Elasmar and John E. Hunter  3. Selling the Sex That Sells: Mapping the Evolution of Gender Advertising Research Across Three Decades Vickie Rutledge Shields  4. Public Relations and the Production of News: A Critical Review and Theoretical Framework Glen T. Cameron, Lynne M. Sallot and Patricia A. Curtin  5. Public Opinion as a Normative Opinion Process Carroll J. Glynn  6. Attitude Accessibility and Persuasion: Review and a Transactive Model David R. Roskos-Ewoldsen  7. Participation in Small Groups Joseph A. Bonito and Andrea B. Hollingshead  8. Social and Communicative Anxiety: A Review and Meta-Analysis Miles L. Patterson and Vicki Ritts  9. The Development of Social and Communicative Competence in Childhood: Review and a Model of Personal, Familial, and Extrafamilial Processes Craig H. Hart, Susanne Frost Olsen, Clyde C. Robinson and Barbara L. Mandleco  10. Communication and Cross-Sex Friendships Across the Life Cycle: A Review of the Literature Michael Monsour

Biography

Brant R. Burleson